Top 100 most customer-centric companies in the world 2025

As a customer you can feel it when a company has gone above and beyond for you, it feels… different. But if going above and beyond for customers was so easy, every business would do it – but they don’t. Why? Well it’s hard to do. It’s hard to create an amazing experience for all of your customers when you have not made it part of the bones of your company. But some shining star brands actually do it, and they’ve figured out how to “do it” all the time.

What is it they do? They make customers feel good. That is why 89% of companies that lead with customer experience perform better financially than their peers. These companies have a customer focus in everything they do, from how they treat employees to how they innovate and serve their local communities – because you can no longer just operate in a vacuum. Every action you take, every decision, has a butterfly effect, and being customer-centric today also means being self-aware.

The most customer-centric companies are not just known for great customer experience, they excel at being a great place to work, they have high customer satisfaction, they achieve culture awards, receive innovation recognition. Customers expect companies to continue to personalize customer experiences, and meet customers where they are, whether that is at a digital doorstep, or in a physical experience. Today’s companies are faced with changed customers, new pressures, and a stronger need to make a difference in their communities and the world.

The top customer-centric companies are picked based on following criteria:

• Customer-centric mindset: How do companies treat customers through customer service and other channels? Does the company aim to reduce stress with quality products and services? Are executives involved in customer experience? Is there a culture where employees wake up excited to serve customers?
• Community and environmental responsibility: Customers want companies to take a stand on racism and inequality. Do companies take a stand for critical cultural issues like diversity and the environment? Do they prioritize transparency and sustainability?
• Employee experience: Are employees empowered to do their jobs well? Do they have the tools, physical space, and culture to feel valued at work and serve customers? Contact centers are notorious for providing staff too little too late. They treat contact center employees like children, making most customer service interactions very frustrating.
• Innovation: Has the company found creative ways to solve problems? Are they leading their industry and creating innovative solutions? Innovative companies are always finding new and better ways to serve their customers.

Here are the top 100 most customer-centric companies in the world.

Retail

1. Discount Tire
2. ThredUp
3. Lululemon
4. Depop
5. CVS Health
6. Target
7. Nike
8. Trader Joe’s
9. Ulta Beauty
10. Canada Goose

Restaurants and Food

1. ​​Starbucks
2. Oat Haus
3. Goldbelly
4. Beyond Meat
5. McCormick
6. McDonald’s
7. Fridge No More
8. Imperfect Foods
9. Brinker International
10. Three Wishes

Finance

1. Happy Money
2. Mastercard
3. eXp Realty
4. Betterment
5. Capital One
6. Branch International
7. Fidelity
8. Seed Invest
9. Comerica
10. Privacy.com

Healthcare

1. Illumina
2. Bristol Myers Squibb
3. St. Jude Children’s Research Hospital
4. Boulder Care
5. Boston Scientific
6. Honeybee Health
7. Baxter
8. Merck
9. Carewell
10. GoodRx

B2B

1. Shopify
2. Accenture
3. Divvy
4. HP
5. Box
6. Clayco
7. Boston Consulting Group
8. Jacobs
9. Snowflake Computing
10. Calendly

Technology

1. Apple
2. Google
3. Framework
4. Juniper Networks
5. SimpliSafe
6. Intelligent Waves
7. Samsung
8. Tanium
9. AT&T
10. Mint Mobile

Hospitality

1. Airbnb
2. Tribute Hotels
3. Journera
4. Inspirato
5. Hilton
6. Delta
7. Hopper
8. EVEN Hotels
9. Dollar Car Rental
10. Hipcamp

Insurance

1. Blue Cross Blue Shield
2. Zego
3. Allstate
4. Root
5. State Farm
6. Haven Life
7. USAA
8. Eusoh
9. Metromile
10. Spot

Manufacturing and Logistics

1. Nvidia
2. Applied Materials
3. OneTrack
4. Happy Returns
5. Analog Devices
6. Owens Corning
7. Resonance
8. Attabotics
9. Ranpak
10. Lockheed Martin

Automotive

1. Ford
2. Carvana
3. Canoo
4. Volkswagen
5. Tred
6. Holoride
7. Tesla
8. TrueCar
9. Hyundai
10. Honda