Business

The marketing of products and services using digital technology has been on an upward trajectory. With the digital space filled...

Whether you run a small business or a multinational organization, public relations is critical if you’re going to be successful....

PR is an essential part of your business. It’s also one of the most expensive parts of your business, which...

Digital Public Relations (PR) is a powerful strategy that allows companies to speak directly to their target audience and buyer...

Year in year out a new business sprouts. A considerable number of SMEs declare bankruptcy within their first year of...

A cross-functional team comprises of managers from different departments in an organization. They are key to driving the strategy, operations,...

No entrepreneur wishes to start a business that will fail. But the incidence of business failure is a reality. Economic...

Marketing can be a tricky topic to get your head around, especially when you’re not sure about your strategy or...

Kenya offers numerous opportunities for entrepreneurs looking to venture into the export business. Exporting goods not only contributes to the...

In any workplace, the dynamics between employees can significantly impact the overall productivity, morale, and success of the organization. While...

The workplace is a dynamic environment where individuals from diverse backgrounds come together to collaborate towards common goals. While positive...

In today's rapidly evolving business landscape, where companies are interconnected in complex supply chains and global markets, the importance of...

Tracking business expenses is an important and often challenging element of running a business. Tracking, recording and analyzing expenses is...

Market share is a critical metric for businesses, representing the portion of total industry sales or revenue that a company...

In today's interconnected world, collaborations and partnerships have become essential strategies for businesses and organizations aiming to thrive in a...

In today's fast-paced and highly competitive business environment, small businesses face unique challenges when it comes to marketing their products...

A solopreneur is a person who builds, owns and manages a business and oversees all associated responsibilities with no employees....

Forget the sterile cubicles and clock-watching that have long defined the 9-to-5 grind. Working shouldn't be a slog that employees...

Telegraphing your personal style into a professional office outfit is usually easier said than done. Since you want to look...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications...