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Top 10 best car brands in Kenya 2023

Victor Mochere by Victor Mochere
May 15, 2023
in Travel
Reading Time: 8 mins read
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Top 10 best car brands in Kenya

Kenya is one of the biggest markets for the world’s most famous automotive brands. Either for comfort, prestige, or just convenience a car is something that everyone will wish to aspire for. There are many car brands in Kenya and there are two main groups that stand out; Japanese car brands and German car brands.

Here are the top 10 best car brands in Kenya.

Table of Contents

  • 1. Toyota
  • 2. Honda
  • 3. Nissan
  • 4. Mazda
  • 5. Subaru
  • 6. Mitsubishi
  • 7. Isuzu
  • 8. BMW
  • 9. Mercedes-Benz
  • 10. Jaguar

1. Toyota

Known for its reliability across all brands, Toyota leads the list of car brands in Kenya. Toyota is one of the popular car brands in Kenya that everyone pays attention to. Toyota is also one of the top favourite Japanese car brands in Kenya with not only a strong presence in Kenya but also globally where it gets a lot of attention for its reliability and also its low cost compared to other brands. It is also one of the most fuel-efficient brands on the car market.

Toyota car brands in Kenya offer a little something for everyone. From sporty designs and chic lines to cutting-edge connectivity and safety features, Toyota car models help you blaze your trail. Toyota cars come with ample cargo space and sport-contoured front seats to help keep you and yours comfy. The brand lets you get your style in gear with the most eye-popping Toyota car colour choices, fun-to-drive Toyota car models with alternative fuel systems, then buy an eco-sensitive Toyota car tailored to your unique personality.

2. Honda

Honda Civic is one of the most popular car brands in Kenya. One of the top Japanese cars in Kenya being one of the hot favourites for many years with its many builds that are affordable and also popular. This is not counting the upcoming new designs and we expect more incoming orders for the Honda brand. Honda Car brands believes in “The Power of Dreams” driving them to create intelligent products that enhance mobility and increase the joy in people’s lives.

It’s this mindset that guides them to help move people forward, protect and shape the future. They strive to earn the trust and support of the many diverse communities they happily serve, and they’ll always remember who’s in the driver’s seat on the way to a better world for all. The top Honda models in Kenya are Honda CR-V, Honda Vezel, Honda Fit, Honda Stepwagon, Honda Insight, Honda Freed, Honda Fit Shuttle.

3. Nissan

Nissan is one of the staple Japanese car brands in Kenya with a very reliable engine and also easy to maintain. The most common Nissan models in Kenya are Nissan Navara, Nissan Patrol, Nissan NV350 Urvan, Nissan Magnite, Nissan NP300 Hardbody. Nissan is growing its market share of the total vehicle market with a comprehensive range of passenger cars, commercial/recreational, and other specialized vehicles.

To meet its objective of significantly growing its market share, Nissan is currently engaged in a dynamic program of new model introductions.We recommend you service your Nissan at an authorized Nissan dealership – because all your car needs are the Nissan aftersales treatment. The Nissan technicians are highly trained specialists that know your Nissan better than anyone.

Your new vehicle warranty is protected so long as you have your vehicle serviced at the recommended intervals as stated in your service schedule, and at your Nissan dealer. Nissan dealers will use genuine Nissan parts manufactured by Nissan to ensure quality and reliability as they have access to diagnostic equipment, designed to keep your vehicle performing to optimum standards. All genuine Nissan parts have a 12-month manufacturer’s warranty.

4. Mazda

Mazda is one of the top favorite brands of Japanese cars in Kenya. Reliable engines with high fuel efficiency are part of the drive of this brand. Mazda with its SkyActiv engine is a fuel saver and also one engine with good power that allows the average driver to achieve what they need to achieve, transporting themselves or passengers from point A to point B. The Mazda brand has grown strongly over the years.

Mazda’s Brand Essence is “Celebrate Driving”. “Celebrate Driving” delivered by Mazda is not just about driving performance. Choosing Mazda prizes the owner with confidence and pride. Driving a Mazda leading up to urge to take on new challenges. Not just their products but every encounter with Mazda evokes the emotion of motion and makes customers’ hearts beat with excitement. All of these are contained in their brand essence of “Celebrate Driving”.

5. Subaru

Nothing drives like a Subaru, because nothing else is built like one. Each Subaru is engineered to put the mind at ease while giving you the power to deeply engage with your life. The key lies with just how much power the engine can generate from a minimal quantity of fuel, and how that power can be transmitted to the wheels without any loss through the transmission system.

Subaru continues to fine-tune the technology behind the engine and transmission with the belief that they can be engineered to deliver the level of drivability that Subaru strives for, without having a detrimental impact on the environment. The Subaru Boxer engine, which powers every vehicle in the Subaru line is renowned for its superior balance, smoothness, and power delivery.

This horizontally opposed design boasts a low center of gravity that helps create more balanced handling, flatter cornering, and greater stability on every type of road. It’s also an inherently compact, smooth, and responsive design that feeds power directly to the drivetrain with maximum efficiency. Subaru offers a wide range of these engines – 4-cylinder and 6-cylinder, naturally aspirated and turbocharged – to suit a wide range of drivers and driving styles.

6. Mitsubishi

Mitsubishi is one of Japan’s leading automotive manufacturers and multiple world rally and endurance champions. Mitsubishi has continued to push the boundaries of innovation, always believing that inspired design is founded on quality, reliability, and performance. The famous and instantly recognizable Mitsubishi logo depicts three diamonds. Mitsubishi means three diamonds in Japanese (Mitsu = Three, Bishi = Diamonds). Since its inception, the logo has continued to embody the principles of the world-renowned vehicle manufacturer.

Mitsubishi offers class-leading 4×4 performance and engineering. In Kenya through its sole distributor, Simba Corporation Limited. It has established its position in the Kenyan market as a solid, reputable Japanese brand, whose 3 strong pillars are innovation, design, and quality. Mitsubishi car brands in Kenya are made for true outdoor people, weekend explorers, and urban adventurers.

The Kenyan range of Mitsubishi vehicles is especially suited to the country’s unique landscape and conditions – with world-class reliability, style, and uncompromising performance. Mitsubishi customers enjoy the benefit of a nationwide dealer network combined with a dedicated, knowledgeable, and enthusiastic sales team. Additionally, it offers highly professional service centers, as well as finance packages such as leasing and hires purchase options, tailor-made to suit every need.

7. Isuzu

The Isuzu brand has attained strong leadership in the market since the first Isuzu vehicle rolled out of its Nairobi assembly plant in 1977. These vehicles continue to meet the transport needs of Isuzu customers in diverse economic sectors ranging from Education, Agriculture, Construction, Public Transportation, and Security. They are engineered to a high standard of quality with specialized applications for both passenger and cargo transport.

Isuzu vehicles offer various benefits including fuel economy, low cost of ownership, unrivaled performance, good ground clearance, and flexibility to suit customer requirements. Also, Isuzu has developed a robust after sales network to support its customers in the private and public sectors, to ensure their vehicles continue to deliver optimum performance across the region.

Isuzu Sports Utility Vehicle

The all-new Isuzu mu-X 2.5L and 3.0L allow you to explore the world in style while enjoying the latest technologies available for SUVs. It is available in 6 different amazing colours. A wide array of accessories is available allowing the customer to personalize the vehicle as they desire.

Isuzu Light Commercial Vehicles

The legendary Isuzu D-max is the number one selling pick-up in this market. It is available in the following options:

  • Single and double cabs options
  • Available in 6 different variants
  • Different colors are available as per customer requirements
  • Body applications can be customized as per customer needs

Isuzu Trucks

Isuzu’s heritage is of proven and trusted trucks, specifically engineered for our local market conditions. Chassis cabs are locally assembled for:

  • Light duty commercial vehicle
  • Medium duty commercial vehicle
  • Heavy-duty commercial vehicles
  • Prime mover

Body applications can be customized as per the customer requirements.

Isuzu Buses

In the city, in the country, from home, to work, students, employees, the general public, whatever the destination, whoever the passengers, when it comes to reliable and dependable transportation, one bus features prominently as the number one choice… the Isuzu bus. Isuzu is the leading Isuzu EA brand, famous for its durability, reliability, and cost-effectiveness. The powerful, low emission engines and amazing fuel efficiency make the Isuzu buses environmentally friendly. It is available from; 26 seats, 29 seats, 31 seats, 46 seats, and 57/67 seats.

8. BMW

One of the top German car brands in Kenya. The BMW brand has been in Kenya for many years and the most commonly seen are the 3 and the 5 series sedans. One of the top executive favorite brands in Kenya with strong branding and presence amongst the rich. Weather and road conditions can change in a flash. To make sure you’re prepared, you need the help of an all-wheel-drive system that responds just as quickly.

With BMW xDrive, you can still enjoy maximum driving pleasure even on difficult road surfaces such as mud or snow. Taking the power to where it has maximum effect – a simple idea that the intelligent BMW xDrive all-wheel-drive system puts into practice masterfully. It distributes the engine power to the axles in fractions of seconds so that they can have the maximum traction. On ice and snow, in tight bends, during hill-starts, or on slippery surfaces, the optimum amount of power reaches the road.

9. Mercedes-Benz

Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In its business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents.

As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners, and society as a whole. The basis for this is Daimler’s sustainable business strategy. The company thus takes responsibility for the economic, ecological, and social effects of its business activities and looks at the entire value chain.

The Mercedes-Benz cars range covers every passenger car segment: from the urban microcar by smart, to the exclusive product range by Mercedes-Benz and Mercedes-Maybach, to the performance and sports cars by Mercedes-AMG. With Mercedes-EQ, Mercedes-Benz cars are driving forward the systematic development of alternative drives: the aim is to electrify the entire portfolio in the coming years.

The company will offer a range of electrified models in each segment, including 48-volt models, a wide choice of plug-in hybrids, and all-electric vehicles with batteries. In this way, the cars division of Mercedes-Benz AG ensures individual mobility for a vast spectrum of customer needs. The company aims to build the world’s most desirable cars. Mercedes-Benz has maintained its leading global position in terms of sales compared with its core competitors every year.

The Mercedes-Benz strategy is made up of six pillars. At its heart is the transformation of the company to become the number 1 for electric mobility and all-encompassing digitalization. At the same time, there is a clear focus on the structural improvement of profitability, with sustainability as a guiding principle. The basis for the success of our new strategy is provided by our highly qualified and motivated team.

10. Jaguar

The spirit of human endurance is at the heart of Jaguar brand in communities worldwide. There’s never been a more appropriate time for that spirit to come to the fore. The world is in an unprecedented place right now, but together they will come through this. They truly believe the road ahead leads to an exciting future for us all. Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. 

The instances that leave you speechless. These are the moments they live for. That’s why their designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions. Their cars are a manifestation of their passion. Performance that cannot be measured, only felt. That’s why they call it art.

Tags: Cars
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Victor Mochere is a blogger, social media influencer, and netpreneur creating and marketing digital content.

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