Business

Marketing is expensive. And nobody knows it better than you who is heading a small business with passion, hard work,...

Across all sectors, organizations are grappling with rapid transformation. On top of that, there are enormous global shifts and challenges...

Working from home opens up a new range of possibilities for the way businesses can work and structure themselves. Home...

Cybercrime is a global issue affecting millions of people every year. However, data breaches aren’t simply happening because technology is...

The phrase "injection molding" refers to several technologies and processes that use injection molds. Most commonly, the term is used...

In the modern era, women are prominently taking leading roles in every professional field. Women entrepreneurship has also increased a...

Influencer marketing is a type of marketing strategy where brands partner with highly influential people to promote their products and...

If you’re an entrepreneur that is looking to connect with other business owners, hosting corporate events is a powerful way...

A first-class, renowned hotel can make all the difference between a good trip and a great one. Over the past...

Data security has become one of the biggest problems in the digital world. Taking a proactive approach when it comes...

A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable...

Marketing has a unique edge over sales; it is a lot more customer-centric than sales. A marketer - unlike his...

We tend to associate text messaging with a way of communicating with friends and family. However, it can also be...

With increasing interest in electric vehicles (EVs) from consumers, the market for lithium-ion EV batteries is now one of the...

Banking institutions are indispensable to any nation’s economy and financial setup. They provide borrowing/saving opportunities and other important facilities to...

Many entrepreneurs start businesses around the world, but only the most successful new companies become “unicorns” - the biggest startups...

Pre-employment tests add great value to the recruitment process as they help companies to objectively check if their candidates are...

It always feels great if your manager recognises the hard work you do. You want to be able to give...

Lead generation is a fairly standard process in the world of digital marketing, which focuses primarily on attracting and nurturing...

Email marketing has remained throughout the decades as one of the most profitable communication tools for most companies. To get...