Social networking platforms are locked in a never-ending game of musical chairs. Every year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s most important leaderboard. In ranking the most popular social networking platform, the number of monthly active users is often used. Monthly active users is a measurement metric that is commonly used to measure the level of engagement on a social media platform, by quantifying the number of active interactions from visitors on a monthly basis.
Here are the top 20 most popular social media platforms in the world.
| Rank | Social media platform | Monthly active users |
| 1. | 2.75 billion | |
| 2. | YouTube | 2.29 billion |
| 3. | 2 billion | |
| 4. | Facebook Messenger | 1.3 billion |
| 5. | 1.29 billion | |
| 6. | 1.23 billion | |
| 7. | TikTok | 732 million |
| 8. | Douyin | 600 million |
| 9. | 595 million | |
| 10. | Telegram | 550 million |
| 12. | Snapchat | 528 million |
| 12. | 521 million | |
| 13. | Qzone | 517 million |
| 14. | Kuaishou | 481 million |
| 15. | 459 million | |
| 16. | 430 million | |
| 17. | 396 million | |
| 18. | Quora | 300 million |
| 19. | Skype | 300 million |
| 20. | Baidu Tieba | 300 million |
