Online advertising is one of the most popular and effective ways to monetize a website or a blog. However, not all ad networks are created equal. Some ad networks offer higher rates, better features, and more flexibility than others. Therefore, choosing the right ad network can make a big difference in your earnings and your user experience. The amount of money you can earn from ad networks depends on various factors, such as the quality of your traffic, the niche of your website, the ad formats you use, the location of your visitors, and the performance of the ads.
Here are the top 10 highest paying ad networks for publishers, based on their average eCPM (effective cost per mille, or the amount paid per 1,000 ad impressions).
1. AdMaven
AdMaven is a notable player in the online advertising space, offering a platform for publishers to monetize their digital content effectively. This ad network caters to a wide range of niches and is known for its focus on delivering high-quality and relevant ads to engage audiences. AdMaven provides publishers with the opportunity to showcase ads from top-tier advertisers, with a focus on achieving high eCPM and RPM. The platform supports various ad formats, including display ads, pop-ups, and push notifications, catering to different preferences and strategies.
Publishers often appreciate the flexibility and adaptability of AdMaven to diverse content categories. The average eCPM and RPM on AdMaven can vary based on factors such as the type of traffic, geographical location, and niche specificity. AdMaven pays publishers 80% of the revenue generated by their inventory. AdMaven typically has a minimum payout threshold, and the payment schedule is often based on a NET 30 basis.
2. Raptive
Raptive is a premium ad network that caters to high-traffic publishers in the lifestyle niche, such as food, home, travel, parenting, and more. It allows publishers to display high-quality and relevant ads from top-tier advertisers and brands. It also offers other features, such as video monetization, site speed optimization, content optimization, and analytics. Raptive is known for its high eCPM and RPM, especially for traffic from the US. It also has a dedicated and experienced team, and a personal account manager for each publisher.
Raptive has a transparent and easy-to-use dashboard that shows your earnings and performance data. The average eCPM and RPM of Raptive depend on the quality and location of your traffic, but they are generally higher than average. The average eCPM of Raptive ranges from $1 to $10 for desktop traffic, and from $0.50 to $5 for mobile traffic. The average RPM of Raptive ranges from $10 to $100 for desktop traffic, and from $5 to $50 for mobile traffic. Raptive has a minimum payout threshold of $25, and it pays publishers on a NET 45 basis.
3. Ezoic
Ezoic is a unique platform that uses artificial intelligence and machine learning to optimize the ad revenue and user experience for publishers. It allows publishers to test different ad layouts, sizes, types, and positions on their website, and it automatically selects the best combination for each visitor and device. It also offers other features, such as site speed optimization, content optimization, and analytics.
Ezoic is known for its high eCPM and RPM (revenue per mille, or the amount earned per 1,000 page views), especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a friendly and supportive community, and a dedicated account manager for each publisher. Ezoic has a comprehensive dashboard that shows your earnings and performance data.
The average eCPM and RPM of Ezoic depend on the quality and location of your traffic, but they are generally higher than average. The average eCPM of Ezoic ranges from $0.50 to $10 for desktop traffic, and from $0.20 to $5 for mobile traffic. The average RPM of Ezoic ranges from $5 to $50 for desktop traffic, and from $2 to $20 for mobile traffic. Ezoic has a minimum payout threshold of $20, and it pays publishers on a NET 30 basis.
4. PropellerAds
PropellerAds is a popular ad network that focuses on pop-under and push notification ads. It also offers other ad formats, such as banner, interstitial, native, and video ads. It has a large inventory of advertisers from various verticals, such as gaming, dating, e-commerce, entertainment, and more. It uses smart algorithms and machine learning to optimize the ad performance and revenue for publishers.
PropellerAds is known for its high eCPM and conversion rate, especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a user-friendly interface and a responsive support team. PropellerAds has a real-time reporting system that shows your earnings and statistics.
The average eCPM of PropellerAds varies depending on the ad format, niche, and location of your traffic, but it is generally higher than average. The average eCPM of PropellerAds ranges from $0.50 to $7 for desktop traffic, and from $0.20 to $5 for mobile traffic. PropellerAds has a minimum payout threshold of $5, and it pays publishers on a NET 30 basis.
5. Media.net
Media.net is another leading ad network that specializes in contextual and native advertising. It is powered by Yahoo and Bing, and it serves ads from premium advertisers and brands. Media.net offers various ad formats, such as display, video, in-content, interstitial, and sticky ads. It also has a feature called “Dynamic Optimization”, which automatically adjusts the ad size, type, and layout to match the user intent and device.
Media.net is known for its high eCPM and fill rate, especially for English-speaking traffic from the US, UK, and Canada. It also has a dedicated account manager for each publisher, who provides personalized support and optimization tips. Media.net has a real-time dashboard that shows your earnings and performance metrics.
The average eCPM of Media.net depends on the quality and location of your traffic, but it is generally higher than most ad networks. The average eCPM of Media.net ranges from $0.10 to $5 for desktop traffic, and from $0.05 to $3 for mobile traffic. Media.net has a minimum payout threshold of $100, and it pays publishers on a NET 30 basis.
6. Adsterra
Adsterra is a fast-growing ad network that offers a variety of ad formats, such as banner, pop-under, push notification, video, native, and web push ads. It has a huge inventory of advertisers from different verticals, such as gaming, dating, e-commerce, health, and more. It uses smart targeting and optimization tools to deliver the best ads for your website and audience.
Adsterra is known for its high eCPM and CTR (click-through rate), especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a friendly and helpful support team, and a personal account manager for each publisher. Adsterra has a real-time reporting system that shows your earnings and statistics.
The average eCPM of Adsterra varies depending on the ad format, niche, and location of your traffic, but it is generally higher than average. The average eCPM of Adsterra ranges from $0.50 to $5 for desktop traffic, and from $0.20 to $3 for mobile traffic. Adsterra has a minimum payout threshold of $5, and it pays publishers on a NET 15 basis.
7. Revcontent
Revcontent is a leading ad network that specializes in native and content recommendation ads. These are ads that appear as related or sponsored content on your website, and they are designed to match the look and feel of your website. Revcontent also offers other ad formats, such as display, video, push notification, and interstitial ads.
It has a large inventory of advertisers from various verticals, such as news, entertainment, health, and more. Revcontent is known for its high eCPM and CTR, especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a flexible and customizable platform, and a responsive support team. Revcontent has a real-time reporting system that shows your earnings and statistics.
The average eCPM of Revcontent varies depending on the ad format, niche, and location of your traffic, but it is generally higher than average. The average eCPM of Revcontent ranges from $0.50 to $3 for desktop traffic, and from $0.20 to $2 for mobile traffic. Revcontent has a minimum payout threshold of $50, and it pays publishers on a NET 30 basis.
8. Taboola
Taboola is another popular ad network that specializes in native and content recommendation ads. These are ads that appear as related or sponsored content on your website, and they are designed to match the look and feel of your website. Taboola also offers other ad formats, such as video, carousel, and in-feed ads. It has a large inventory of advertisers from various verticals, such as news, entertainment, e-commerce, and more.
Taboola is known for its high eCPM and CTR, especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a user-friendly and intuitive platform, and a dedicated account manager for each publisher. Taboola has a comprehensive dashboard that shows your earnings and performance data.
The average eCPM of Taboola depends on the quality and location of your traffic, but it is generally higher than average. The average eCPM of Taboola ranges from $0.50 to $3 for desktop traffic, and from $0.20 to $2 for mobile traffic. Taboola has a minimum payout threshold of $50, and it pays publishers on a NET 45 basis.
9. Google AdSense
Google AdSense is one of the most popular and widely used ad networks in the world. It allows publishers to display contextual ads that are relevant to their website content and audience. Google AdSense offers a variety of ad formats, such as text, image, video, native, and responsive ads. It also supports AMP (Accelerated Mobile Pages) and auto ads, which automatically optimize the placement and number of ads on your website.
Google AdSense is known for its high-quality ads and its strict policies that ensure a safe and user-friendly experience for both publishers and advertisers. It also provides detailed reports and analytics that help you track and improve your performance. Google AdSense has a global reach and supports multiple languages and currencies.
The average eCPM of Google AdSense varies depending on the niche, location, and device of your traffic, but it is generally considered to be one of the highest in the industry. The average eCPM of Google AdSense ranges from $0.30 to $3 for desktop traffic, and from $0.05 to $1.50 for mobile traffic. Google AdSense has a minimum payout threshold of $100, and it pays publishers on a monthly basis.
10. Infolinks
Infolinks is a unique ad network that offers in-text and in-frame ads. These are ads that appear within the text or the margins of your website, and they are triggered by keywords or phrases that are relevant to the ad content. Infolinks also offers other ad formats, such as in-tag, in-fold, and in-screen ads. It has a large network of advertisers from various industries and niches. Infolinks is known for its high eCPM and fill rate, especially for long-tail keywords and niche topics.
It also has a simple and fast integration process, and it does not require any minimum traffic or page views. Infolinks has a customizable dashboard that shows your earnings and performance data. The average eCPM of Infolinks depends on the quality and location of your traffic, but it is generally higher than average. The average eCPM of Infolinks ranges from $0.10 to $1 for desktop traffic, and from $0.05 to $0.50 for mobile traffic. Infolinks has a minimum payout threshold of $50, and it pays publishers on a NET 45 basis.
Amazon Associates
Amazon Associates is the affiliate program of Amazon, the world’s largest online retailer. It allows publishers to earn commissions by promoting Amazon products on their website or blog. Publishers can choose from millions of products across various categories, such as books, electronics, fashion, health, and more. Publishers can display product links, banners, widgets, or native ads on their website, and they earn a percentage of the sales generated by their referrals.
Amazon Associates is known for its high commission rates and conversion rates, especially for traffic from tier 1 and tier 2 countries, such as the US, UK, Canada, Australia, and Europe. It also has a trusted and reputable brand, and a wide range of products and options. Amazon Associates has a detailed reporting system that shows your earnings and performance metrics.
The average commission rate of Amazon Associates varies depending on the product category and the location of your traffic, but it is generally higher than average. The commission rate of Amazon Associates ranges from 1% to 10% for different product categories, and from 2.5% to 12% for different countries. Amazon Associates has a minimum payout threshold of $10, and it pays publishers on a monthly basis.
Conclusion
If you are a publisher looking for ways to monetize your website or blog, you might be interested in knowing which ad networks offer the highest payouts. However, the best ad network for you may depend on your specific website, niche, traffic, and goals. Therefore, we recommend you test different ad networks and compare their performance and revenue. You can also use multiple ad networks together, as long as they are compatible and do not affect your user experience.
