An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand. Publishers of blogs, news sites, apps and websites have dedicated advertising slots advertisers can purchase and advertise their brands, products, offers, etc.
Ad networks are responsible for buying ad slots from the publisher and distributing them through impressions to advertisers through bidding. They help auction ad slots to advertisers on behalf of publishers and maximize earnings for them, while letting publishers concentrate on creating content. For newbies to the game, the number of available ad networks to choose from can be overwhelming.
1. AdSense
Google AdSense is a program run by Google through which website publishers serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. It’s the biggest ad network in the world and the main service through which Google can display ads on websites and apps. It’s also the most preferred platform that publishers choose to run advertisements on their platforms.
2. Ezoic
Ezoic is an ad testing platform that helps publishers improve their website’s revenue and user experience. Ezoic provides automated website intelligence for ads, content, layouts, and more. Publishers use Ezoic to access powerful tools and applications, gain exposure to unprecedented analytics, and run sophisticated experiments. Ezoic allows publishers to leverage the power of true artificial intelligence on their websites.
3. Media.net
Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
4. Propeller Ads
Propeller Ads is a full and self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers. Publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting. PropellerAds has an algorithmic optimization specially designed to match relevant ads to every website and ensure you get the highest possible revenue for your traffic.
5. Infolinks
Infolinks utilizes unique ad technology platform and publisher marketplace to provide global advertising solutions for publishers and advertisers worldwide. Infolinks services are open to all kinds of publishers irrespective of their website business size. The company takes pride in its effortless integration process with no setup fees and no minimum page views or visitors requirements.
6. RevenueHits
RevenueHits is a self-service ad network platform for publishers. RevenueHits is a powerful solution, leveraging intelligent algorithms designed to monetize websites to the fullest. Their technology allows them to scan millions of online ads and analyze ads performance over time. Their huge inventory of ads is comprised of effective text and display ads that promotes performance-base offers.
7. BidVertiser
BidVertiser offers targeted self-serve advertising solution for advertisers and agencies while helping publishers to make money from their website. Publishers can use the provided point-and-click tool to customize the layout of ad units to match their website’s look. Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. There are no strict requirements for website content and no limits on traffic.
8. PopAds
PopAds gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads. PopAds is regarded to be a premium ad network but it is at the same time very open, almost any publisher can join in. Its bidding system allows publishers to set the minimum bid that they can accept. You can choose to serve popunders with autoplaying sound and video ads or you can choose to serve additional popups/popunders. You can also set your popunder frequency to best suit your website’s interests.
9. Adcash
Adcash is an online advertising platform for digital advertisers and publishers, helping them to promote and monetize products, services and online content globally. Publishers can expect high eCPMs, flexible payment terms, real-time stats and support from them. Whether you’re a small, medium or large publisher, website owner, content creator, ad network or SSP partner, instantly boost your ad revenue with Adcash. Their advanced optimization technology matches the publisher’s traffic with high-quality demand and shows the most relevant ads to their users.
10. Adsterra
Adsterra Network is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide. They claim 100% fill rates and take pride in their custom solutions. Moreover, the ad network is known to offer the highest CPMs and safety against bad or malware-hit ads through their fraud protection detection systems.
Conclusion
Ad networks offer publishers a range of options to monetize digital content effectively. Publishers must carefully consider their specific needs, audience demographics, and content type when choosing the right ad network for their platform. While some networks excel in providing high CPM rates, others may offer superior targeting capabilities or a seamless user experience. Ultimately, the success of a publisher’s monetization strategy hinges on aligning with an ad network that complements their goals and values.
I use Ad.Plus on my sites. They are a Google MCM partner and offer both video and display ad formats. The are definitely one of the top 3 networks out there.