An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser’s demand. Publishers of blogs, news sites, apps and websites have dedicated advertising slots advertisers can purchase and advertise their brands, products, offers, etc.
Ad networks are responsible for buying ad slots from the publisher and distributing them through impressions to advertisers through bidding. They help deliver as much value as possible for the advertiser when choosing their placements and maximizing the value of their ad spend. For newbies to the game, the number of available ad networks to choose from can be overwhelming.
1. PropellerAds
PropellerAds is a full and self-service advertising network providing comprehensive and industry leading ad-serving and optimization technologies for online marketers and web publishers. It offers tons of targeting options and comes with a smart rotator for helping you to find the best performing ads on your push campaigns.
2. MGID
MGID is a global pioneer in native advertising that provides tailored solutions for advertisers, affiliate marketers, online stores, webmasters, web marketers, brand managers, performance-driven media buyers and publishers on one integrated platform. It’s the place where all participants of the native advertising ecosystem meet, greet and find solutions for their very specific needs.
3. Adcash
Adcash is a global self-serve online advertising platform for media buyers, affiliates, ad networks and publishers. With advanced in-house optimization technology and ad tech experience, they provide your business with digital advertising tools that deliver real results. Their platform enables advertisers to reach global audiences, unify media buying and create highly-targeted global ad campaigns through one interface.
4. RichPush
RichPush is a push notifications advertising network for performance-marketers and agencies. Push ads are the hottest format in performance marketing. Push notification ads is an emerging advertising format, that helps you to reach new audiences and get more conversions. It delivers across mobile browsers, desktop, in-app. With RichPush you can leverage billions of impressions, proprietary automation and optimization technology, expert advice and support.
5. Clickadu
Clickadu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers and advertisers. Clickadu allows advertisers to maximize value for their ad spending through the latest technology in online advertising.
6. Zeropark
Zeropark is a self-serve advertising platform for your performance marketing campaigns. From the fastest campaign approval to automatic campaign optimization, Zeropark has the tools to make your campaigns highly profitable. It also has a traffic calculator, where you’ll find different targeting options and cost models depending on the ad format, which allows you to progressively optimize your campaign for the highest performing traffic.
7. Adsterra
Adsterra Network is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide. The service offers a quick launch thanks to fast approval and a 3-level security screening. Advertisers may choose between an intuitive self-serve platform with automated onboarding and live-chat support or working through a personal manager. You can choose your profitable plan to target mobile and desktop traffic for high conversion through best fitting bidding model.
8. RUNative
RUNative is a self-service ad-network for push and native advertising. RUNative offers a wide range of highly premium native spots as well as high performing push notifications placements. All RUNactive traffic sources are high volume premium content editors, they are cherry picked and consistently quality-checked on performance basis. Advertisers get a marketplace where they can choose publishers that are the most suited for their campaigns.
9. PopAds
PopAds is one of the most prominent and efficient ad networks in the world, regarded to be a premium ad network that’s very open at the same time. It’s simply the best paying advertising network specialized in popunders on the internet. It offers you traffic prediction algorithms along with advanced reporting filters to help you control your ad spend and deliver high converting traffic to your campaign.
10. PlugRush
PlugRush is an ad network which purchases both mobile and desktop traffic from webmasters that wish to make money from the people that head to their sites. PlugRush unifies multiple advertising technologies in a simple, open and intelligent solution. And above all else, it drives real results, remaining one of the primary sources of high-quality traffic on the internet today.
Conclusion
Ad networks offer a myriad of opportunities for advertisers to connect with their target audiences. Choosing the right ad network is crucial for advertisers seeking to optimize their campaigns and achieve a strong return on investment. The top-performing ad networks highlighted above offer not only a broad reach but also sophisticated targeting tools, ensuring that advertisers can tailor their messages to specific demographics and engage with their audience more effectively. Ultimately, the success of advertisers lies in their ability to harness the strengths of the top ad networks, leveraging their capabilities to create compelling and relevant campaigns.
I have been using propeller for some time now and their services are good. Thanks for sharing.