If you want to increase the engagement rate of your Instagram profile, you should know how to capture great Instagram photos. Remember that Instagram accounts with visually stunning content earn massive numbers of followers and engagements. As per statistics, more than 100 million photos and videos are being uploaded on Instagram every day. For those who want to promote their products on services on Instagram, more than 90% of users on the platform consider images as the factors in purchasing decisions.
However, depending on your marketing industry, capturing and uploading attractive Instagram photos may not be so easy. You might think that taking beautiful shots is easy, but it’s extremely time-consuming and requires creativity. Shooting relevant pictures takes a lot of dedication. But, if you follow some tips, you will be able to capture great photos for your Instagram profile. In this article, we will discuss the top 5 tips that will help you to develop amazing photography to increase the visibility of your brand.
1. Start with a robust plan
If you want to capture good images, you need to develop a robust plan. Even though the color and subject of your images matter, you need to know how to organize the images on your Instagram profile. Additionally, you need to understand how to capture Instagram photos that will align with your goals as well as style. Only then you can start developing a strong Instagram marketing strategy.
Ask yourself some questions such as how can you attract followers using high-quality images? Does the image relevant to your brand’s image? Will the image help you to showcase your creativity? You should always have an effective plan while clicking beautiful pictures. This is the only way to measure the standard of your images.
2. Use natural light
Using natural light is the first factor you need to consider while clicking images for Instagram. Most modern cameras can capture marvelous images in sunny weather. However, that doesn’t mean you need to point them right at the sun as too bright lights will burn the images. Additionally, don’t replace the sunny light with the flash. Pictures clicked in sunny weather have more vibrant colors as well as redefined borders. Apart from that, the texts appear to be more visible. Using a flashlight can affect the subject of your image. But, if shooting at day isn’t possible and you need to shoot at night, you could use the ambient light of the street lights. This way you can capture beautiful images at nighttime too.
3. Don’t over-edit
Touch-up tools such as photo editing apps can give your images a more professional look. You can also use filters if the professional photo editing applications are over-complicated for your needs. Carefully edited photos will help you to take them to the next level. However, do not over-edit your photos. Not only it will strain the eyes but also affects your marketing budget.
Additionally, an over-edited picture will generate a negative impression amongst your followers as they will think that the image is inauthentic and fake. As most followers on Instagram prefer moderately edited pictures, you should take good shots and then add some basic filters to enhance the look. Adjusting the exposure and contrast is more than enough for your images.
4. Use the grid feature
The grid feature is very useful and it is available on most digital cameras and smartphones. The grid feature will help you to notice the composition of your image before you shoot. The grid feature is one of the most popular factors to create a stunning image on Instagram. Many users on Instagram try to capture pictures. Even though they create a plan and shoot images in perfect lighting, they end up ruining their image just because they don’t use the grid feature. If you think that centering your subject is important in your image, you can easily achieve that by using grids. Apart from that, grids will also help you to notice the hidden symmetry.
5. Incorporate a background
Most of the photographers don’t focus on the background. Although not focusing on the background is important to take a good picture, but sometimes the background works as a logical extension of the subject of your image. Even if you use intriguing backgrounds, you might fail to attract. If the subject is plain or doesn’t seem too attractive, you should use an intricate or colorful background so that the plain subject receives attention.
On the other hand, if the subject is colorful, you need to use a less intricate background so the picture can stand apart. Additionally, try using backgrounds that are relevant to the subject as well as complement the whole footage. Remember that your images will look professional, funny, peaceful, vintage, and friendly depending on the background. Think about which backgrounds represent your business and enhance your brand’s message.
These are the top 5 tips you need to remember to click marvelous images for your Instagram profile. Whether you’re a personal brand or small business, capturing beautiful images will enhance traffic in your posts. Remember that aperture, exposure, shutter speed, and ISO are also important for your image. If you think that the quality of your image is compromised, you need to adjust the exposure in the settings.