If you still think mobile apps are resources reserved for large corporations and enterprises, you probably just woke up from a coma. Mobile apps have become a small business marketing tool more than ever before. These days, smaller firms are utilizing mobile apps to serve clients and experiencing much better returns on investment. The biggest thing is the proliferation of social media, and mobile apps almost occurred simultaneously, and this is why mobile apps opened more opportunities for us to become social and connected.
For small businesses maintaining this social presence has become a source of many positive impacts. Just by using chat messaging or social platforms on mobile devices, small businesses can boost sales and business conversion. The ultimate result of all these findings is that most businesses realize the need to have their branded mobile apps to connect to their audience and make sales. From the simple brick and mortar stores to the small online startups, every business with some ambition of growth needs mobile apps to stay competitive.
Here are some of the ways small businesses can utilize to generate business leads.
1. Communicating customers
Communicating customers is the key purpose of any business app. Now to generate leads easily through such an app, the business can just use promotional offers for the app subscribers. This is a time tested strategy as nothing can work more convincingly than some valuable rewards. The app can send push notifications and also can send in-app messages to communicate to users about these opportunities.
While using the power of communication through the mobile app, the business also should remember that inefficient messages and notifications can lead to the uninstalling of the app. This is why a more concerted effort through in-app messages and notifications based on user preferences and availability is recommended.
2. Advertising the products and services
Mobile apps can also work as great mediums for advertising the products and services. Advertising can be utilized to generate an increasing number of leads, and for this, mobile apps have a lot of advertising techniques at their disposal. From the impressive and high-traction video ads utilized within the app to the search engine ads and banner ads placed contextually with your in-app content, in-app ads can be used to the business advantage in so many ways.
3. Give attention to analytics
Another crucial but indirect method to boost your lead generation through the app is by keeping a close eye on the analytics and the data-driven insights based on user behaviour, in-app user activities, and user decisions. The data analytics tools working with your website and the mobile app can provide a reserve of crucial insights about the scope of business conversion and lead generation.
4. Make your business accessible offline
Many times customers want to be able to call a business directly, and for them, the app should provide a phone number and other outside-of-app communication channels like emails, social media messaging, and chat platform links. The app should allow people directly to make calls to the business.
The integration of chat messaging with your business app is the most important way you can allow people to communicate in an instant and get their answers to the queries. From guiding the customers about their purchasing decisions to answering their complaints, in-app communication can always boost the customer experience.
5. Personalized and location-based alerts
Personalization is the biggest scope offered by in-app marketing. Businesses have mobile apps for their target audience with tailored messages based on customer’s preferences and needs. Using mobile apps, enterprises can target their attendees at a special event. Based on location, timing, season, and preferences and general mood of the audience in a region, a business can target an audience with highly tailored messages.
6. Geotargeting the audience
The latest geotargeting techniques can quickly help businesses target their customers with advertisements that can create resonance in a specific area. Geo-fencing and iBeacon technologies already opened the door for targeted marketing. This allows businesses to send target messages to customers who are already visiting competitor apps. The location-based technologies are also allowing small retailers to deliver an omnichannel shopping experience combining both offline and mobile commerce.
In this respect, sending timely messages based on the user’s preferences and availability is crucial for successful lead generation and business conversion. Businesses can send advertising messages at specific moments when such messages are more likely to receive positive responses. Sending promotional messages when consumers can fund them more relevant for their context is also crucial. Since mobile users can always prefer to stop receiving notifications from an app, meeting their time preferences for communication is important.
Conclusion
Whether it is simple personalized meaning or location technologies like geofencing or beacons for location-based marketing or chatbot communication through mobile chat, there are numerous ways a mobile app allows a small business to generate business leads and boost business conversion. The specific targeting of customers within a specific geographical region can easily be carried out by mobile apps. This is why, for lead generation, business conversion, and brand promotion, mobile apps will continue to rise in popularity among small businesses across niches.
