Brand value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over the alternatives. It is the amount a brand contributes to the overall value of a corporation. It represents the quantifiable sum of people’s perception of a company’s customer service, reputation, advertising and logo. The market leadership and profitability of a certain product, service or business is realized through the brand value.
Here are the top 20 most valuable brands in the world.
| Rank | Brand | Brand value |
| 1. | Amazon | $683.85 billion |
| 2. | Apple | $612.00 billion |
| 3. | $458.00 billion | |
| 4. | Microsoft | $410.27 billion |
| 5. | Tencent | $240.93 billion |
| 6. | $226.74 billion | |
| 7. | Alibaba | $196.91 billion |
| 8. | Visa | $191.29 billion |
| 9. | McDonald’s | $154.92 billion |
| 10. | Mastercard | $112.88 billion |
| 11. | Moutai | $109.33 billion |
| 12. | Nvidia | $104.76 billion |
| 13. | Verizon | $101.94 billion |
| 14. | AT&T | $100.65 billion |
| 15. | IBM | $91.34 billion |
| 16. | Coca-Cola | $87.60 billion |
| 17. | Nike | $83.71 billion |
| 18. | $82.90 billion | |
| 19. | PayPal | $80.62 billion |
| 20. | Adobe | $78.52 billion |
