In 1983, the internet was born. Over the decades, website development has evolved and continues to shift rapidly. As a website owner, it’s imperative that you are aware of changing website development trends. Failing to keep up with new trends can result in serious consequences for your website performance. You may fall behind your competitors and lose traffic to websites offering better user experiences. Developing and maintaining your website according to ongoing trends is the best way to remain competitive in your business niche.
Here are the top 10 trends in website development.
1. Progressive Web Apps (PWAs)
Though not a new trend, progressive web apps (PWAs) in their latest iteration are going to replace web apps for good. PWAs help websites to load in no time and can also work offline in apps like Google Maps. Companies like Starbucks, Uber, Pinterest, and Twitter have already been using PWAs for a better user experience. 65% of online shopping orders are made on smartphones.
2. Artificial intelligence chatbots
AI chatbots are becoming more sophisticated in meeting the needs of and matching the behavior of users by leveraging machine learning, natural language processing, and information retrieval techniques. Besides assisting companies in performing faster operations using voice or text chats, AI-enabled chatbots also help improve the customer experience.
They can collect data, answer frequently asked questions, and solve other issues, thereby providing customers with seamless digital experiences with a company. Many prominent B2C companies already serve their customers with AI chatbots functioning within Facebook Messenger, Whatsapp, and Skype, instead of standard chatbots. We can expect more companies to embrace AI chatbots in the near future.
3. Accelerated Mobile Page (AMP)
First launched by Google in 2015, accelerated mobile page – or AMP – was designed to provide mobile users with lightning fast digital experiences. In addition to providing seamless user experiences and decreasing bounce rate, Google’s AMP can help improve core business metrics, such as the number of conversions on web pages. Although its usage is trending down, AMP remains the most popular mobile technology used worldwide.
4. Single-Page Applications (SPAs)
Besides being cost-effective and easy to create according to developers, this type of application consumes less space on servers and provides information to users efficiently on a single page. As a result, SPAs are a win-win for both developers and site visitors. As online consumers expect faster and simpler app experiences, we can expect the SPA trend to continue.
5. Optimized voice search
First introduced by Google in 2011, voice search is rapidly rising in popularity. Intelligent virtual assistants like Alexa and Siri have shown unprecedented market growth and are forecasted to continue to grow rapidly. More tech giants are entering the market or creating new products, like Google Home and Apple HomePod, to meet consumer demand.
More and more households in the world are adopting voice assistants, this trend is expected to continue in the future. Consumers are not just using smart speakers – they’re also using their smartphones and IoT devices for voice search. As a result, voice search results will start ranking higher, and more frequently, on search engine results pages. So companies will be working on optimizing their products – as well as their content strategy – for voice search.
6. Motion UI
Today, consumers not only expect faster and mobile-friendly digital experiences – they also expect richer and more interactive experiences. That’s one reason Motion UI has become so popular. MotionUI is a frontend framework that enables developers to build fully responsive websites and mobile applications and to use predefined motions within a native app setting.
Using this framework, you can make an element slide, spin, bounce, and more. Because it’s compatible with all web technologies and can be added anywhere on a website, like the header, footer, and menus, Motion UI has been widely used since 2018. However, it has become more accessible thanks to the SASS libraries’ technology, making it one of the leading web development trends.
7. Serverless architecture
There has been an ongoing search for technology that helps to reduce system overloading, data loss, and development costs. This search has resulted in serverless technology. Serverless architecture runs on cloud technology, so that users can run code for virtually any type of application or backend service with zero administration – no provisioning, managing, or upgrading servers is necessary.
Amazon, Google, and Microsoft are the leading examples of companies using and providing serverless architecture. We can expect more companies to enter this market going into the future. We’ll also see more products – including chatbots, IoT apps, and APIs – using serverless functions to perform tasks like downloading file backups, delivering notifications, and exporting objects.
8. Mobile-friendly development
Mobile devices account for over 54% of web page views worldwide. Now that mobile devices are making up the majority of traffic, taking a mobile-first approach to web development has become essential. Many developers have taken this approach for years. But being “mobile-friendly” is constantly fluctuating. It means using geolocation data to deliver highly personalized experiences to users, offering one-click ordering on ecommerce apps, and incorporating bio-metric authentication like fingerprint scanning or voice recognition, among other trends.
9. Dark mode standardization
In recent years, dark and low-light websites have gained popularity. We are seeing a surge in websites and apps offering dark mode user interfaces (UIs). Facebook and Twitter have already implemented this feature. These apps provide an easy option to toggle between the two modes, depending on the reader’s preference. As more web developers provide a similar built-in feature to switch between light and dark modes, this will become the standard in coming years.
10. Improved native cybersecurity
Cybersecurity – or the practice of securing data, networks, and computers from misuse – is one of the most critical concerns today. Every company, no matter its size, is vulnerable to attacks. The number of distributed denial of service (DDoS) has grown in the recent past. Hours of downtime and loss of revenue are just two effects of DDoS attacks. With such an alarming increase in cyberattacks, website development has shifted to make it easier to protect company and customer data. There’s already been a shift toward application-based MFA like Google Authenticator, patch management, and Security Operation Centers (SOC).
Trending in web development
Web development is constantly changing to meet the needs and expectations of online consumers. Many of the trends are focused on optimizing the user experience on mobile – others in the future might be focused on optimizing UX for smart wearables or devices. Staying on top of web development trends can help you ensure your website is consistently attracting and delighting your visitors.
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