Brand value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over the alternatives. It is the amount a brand contributes to the overall value of a corporation. It represents the quantifiable sum of people’s perception of a company’s customer service, reputation, advertising and logo. The market leadership and profitability of a certain product, service or business is realized through the brand value.
Here are the top 10 most valuable brands in Kenya.
| Rank | Brand | Brand value |
| 1. | Safaricom | $710 million |
| 2. | Equity Bank | $532 million |
| 3. | Kenya Commercial Bank | $380 million |
| 4. | M-Pesa | $231 million |
| 5. | Co-operative Bank of Kenya | $220 million |
| 6. | Kenya Power & Lighting Ltd | $132 million |
| 7. | NCBA | $91 million |
| 8. | I&M | $54 million |
| 9. | Tusker | $54 million |
| 10. | Kenya Airways | $38 million |
