Video ad networks connect video advertisers with advertising spaces across various websites. Video content is becoming more popular as the years go by. Video is a rapidly growing area and it’s important for publishers to consider including it in their content strategy. Not only this, but videos are also shown to consistently bring in high ad revenue. Website publishers should create video content and self-host their own videos. This means more control over your video content and ads. Video ad networks primarily serve two types of video ads: instream and outstream.
Here are the top 10 best video ad networks for publishers.
1. Teads
Teads offers video monetization solutions for publishers. They provide interactive ad creatives and work with all demand sources. Their ad serving technology uses artificial intelligence and data to improve revenue for website publishers whilst making sure their inventory is high quality.
2. OpenX Video
OpenX Video offers scalability in ad formats, selling models, and integration methods to drive revenue growth while maintaining high quality standards.
3. Verizon Media
Verizon Media offers an end-to-end SSP for optimizing video advertising. Their ad targeting solution is built on direct relationships with consumers which means less reliance on cookies.
4. AdPlayer.Pro
AdPlayer.Pro provides outstream video advertising. They also offer an inbuilt HTML5 player. As a result, they allow website publishers to monetize content even without existing videos on site.
5. Taboola
Taboola Feed’s video ad units mirror the look and feel of a social network newsfeed. The scrolling feed style of advertising combines content and advertising to keep readers engaged.
6. Select Media
Select Media offers a solution that combines multiple monetization methods. They use algorithmic targeting to allow specific customer segments to see targeted ads.
7. Primis
Primis offers a video discovery engine which shows videos in a way that appears native to the site content. Their standout feature is one single ad unit to cover different formats.
8. AppNexus
AppNexus has offered video monetization since 2015. Their SSP for publishers is highly touted in the industry.
9. SpotX
Spotx has a video first advertising technology, which provides a single point of access to manage all aspects of video ads. Both direct and programmatic ads compete in the same space in Spotx’s system.
10. Unruly
UnrulyX is Unruly’s self-service ad management platform for publishers. It combines CTV, video and display ads.
Conclusion
Video ad networks present a diverse array of opportunities for publishers to effectively monetize digital content. Publishers seeking to maximize revenue through video content should carefully consider their specific needs and audience demographics when selecting an ad network. Whether prioritizing high CPM rates, seamless integration, or innovative ad formats, the top video ad networks offer a range of solutions to cater to diverse publisher requirements.
