The festive season calls for celebrations, buying presents, and baking cakes. Of course, watching your favorite TV series or movies by sitting on the couch. Many of us take a break from the hustle-bustle of life during this time of the year and simply do fun. However, you will take some well-deserved rest, but your website will continue to serve 24/7. To ensure seamless performance of your site, you will have to ensure its security, maintenance, and mobile-friendliness.
Here are useful tips to make your website festive-ready.
1. Make your site ready for the traffic surge
Do you have an e-commerce store? If yes, then your site will face heavy traffic during the holiday season. Wondering why? It is the time where the majority of people will be on a shopping spree to buy gifts online. One of the major aspects that you need to inspect in this context is your site’s speed. Remember that slow loading time is a driving factor towards an increase in the cart abandonment rate. If you run a business, then you can lose out on valuable customers in seconds. You need to check your host first and then map out efficient measures that they can implement during the traffic surge. By using cloud hosting, you can add more resources in a few clicks.
2. Check site’s mobile-friendliness
The second important thing that you have to look into is your site’s mobile-friendliness. Did you aware of the fact that a major percentage of online traffic comes via mobile devices? Yes, it is right. Due to this reason, you should build a mobile-friendly website. Plus, you need to make sure that you should have a responsive website design for your site. It would be great to approach leading web designing experts that can offer extended support in this regard and develop a website that fits effortlessly with the screen size of any device.
3. Increase the site’s security
The security is the main concern of the site owners. It becomes even more essential during the holiday season. Since you will take off from your work (ideally), that implies if your site slows down, you might not receive notification about it. But, what if it gets hacked while you are not there? Hackers are usually active while the holiday season and utilize general downtime for attacks. So, it becomes necessary to make your security strong to save your data from getting leaked.
4. Offer excellent customer support
If you own an e-commerce store, then you have to deal with many customers regularly. Particularly, during the festive season, you will receive ample queries from customers related to your products and services. This creates an urgency to have strong customer support. With this facility on your site, your customers will get an instant response towards their raised concerns.
5. Clean your website
Cleaning is helpful in improving the performance of a website. If you need to clean your site, then you are required to get rid of extra data like spam comments, saved revisions, etc. This will clear up the workspace that will be useful for the visitors to a great extent.
6. Build and schedule your content
Even though you are on a break from work but that does not imply you stop doing content marketing. If you have a blog, it would be wonderful to keep posting informative content even if you are not working. With this, you can engage readers with your interesting content. Note that Google favors those site which performs an update on a regular basis. However, you don’t have to wake up early on Easter/Christmas morning to hit on the post button. You can schedule the posts to be published automatically.
So, these are some best tips to make your site prepared for that time of the year. Preparing your website for the holiday season is the crucial step that you give major attention to. After going through all the above points, it is safe to say that there are numerous ways available through which you can make your site festive-ready. If you strictly abide by all the above-mentioned tips, your site will perform brilliantly during this holiday season. That way, you can get ample time to spend with your friends and family as you are aware that your web presence is safe and secure.
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