Site ranking is a single metric that provides a quick summary of a site’s performance relative to all other sites on the web. In a nutshell, it gauges how popular your site is relative to all other sites. The rank is an important metric for website owners and businesses. Most people evaluate the value and visibility of websites and online businesses based the ranking, this public metric can be used to lure potential advertisers, investors and partners. For this reason, improvements in your rank can make a real impact on your bottom line.
Factors that affect site rankings
Here are some of the key factors that affect the site ranking of a website.
- Number of page views.
- Diversity of the views.
- Amount of time spent on site per visitor.
- Bounce Rate.
- Click-Through-Rate (CTR).
- Quality of traffic; fake or spam traffic is discarded.
- Number of inbounds links to site (backlinks).
- Site load speed.
- Site UX/UI.
- Social media impact.
Amount of views for better site ranking
For your website to rank better, you need a certain specific amount of visitors a day. Here are some approximate number of visitors you need.
- Top 100,000: 1,000 visitors per day.
- Top 50,000: 5,000 visitors per day.
- Top 20,000: 10,000 visitors per day.
- Top 10,000: 25,000 visitors per day.
- Top 5,000: more than 50,000 visitors per day.
How to improve the site ranking of your website
Here are the ways you can increase the site ranking of your website.
a. Write unique engaging, original content
You may write about any topic, but your content should be original and quality, not copied from other websites. This will ensure your site ranks high on Google search, increase your site’s bounce rate, turn cold fans into frequent visitors, increase social media shares, increase backlinks from other websites and also improve the amount of time visitors spend on your website. Your content should have strong keywords, answer users queries, 2000+ words, backed with data and experiences, easy to read and actionable and presented with great UI and UX.
b. Use strong keywords
Find keywords that drive traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. Keywords speak the minds of your site’s visitors, in terms of what they need, be it information or product. Keyword research can help you understand what your audiences are searching for and how. Find out the qualities you need in keyword research.
c. Get high-quality backlinks
Get more related sites to link back to your site. This will help search engines clearly define your niche. Also, it will help improve your domain authority, trust, credibility and quality of your site. If you have original appealing content on your site, then visitors will want to spend time reading your website, referring it to other people through social media sharing and will keep coming back to your site for more reads.
d. Use internal links
Internal links are links that lead from one page or post on your site to another. They help visitors navigate through your site and thus spending lots of time reading your content. They also contribute to site links, which are the sub-links that appear in a search engine below your main page link. Internal links help search engines understand the content of your website and determine how valuable it is to visitors. Avoid excess linking, which can reduce the credibility or readability of your site and may be penalized by search engines.
e. Adhere to SEO best practices
SEO is a very powerful and important tool that can impact greatly on the success of your website. SEO does not only improve the visibility and promotion of your site, but also ensure better experience to people who interact with your site. With good user experience, you are assured of keeping and converting leads. Also, SEO goes a long way in ensuring your website ranks top and gets recommended by search engines, thus bringing immense traffic to your site.
f. Share your content on social media
Social media is a powerful tool that can drive huge genuine traffic to your website. Often people might not know that you have published a new post, until probably Google and other search engines crawl and rank it, but sharing on social media will inform your followers and fans of the new content immediately you publish it. Content shared on social media platforms will not only bring visitors to your site but will draw engagements and maybe shared multiple times thus improving your rank.
