If you want to win better positions on search engines, you need to ensure that you don’t make common SEO mistakes that most rookies make. You can enjoy better results, conversions and visibility if you avoid these SEO mistakes. SEO is the technique that involves optimizing your website according to the requirements of the search engine. If you want to see your website on the first page of the search results, you must focus on different SEO ranking factors.
Here are the common SEO mistakes you need to avoid.
1. Using incorrect keywords
A very big part of SEO is the use of keywords. If you are not using the right keywords, you are making a big seo mistake and wasting a lot of your time and effort. Keywords are the words or phrases used by the audience coming on the web to find solutions for their queries. The keywords that you have to use in your content should always be relevant to the search interest of your target audience; they should have a good search volume and should also be relevant to the text you are inserting them in. If you use irrelevant keywords with no search volume, you will piss off both the search engine and your target audience.
2. Publishing low-quality content
Another rookie mistake you have to refrain from is creating low-quality content. One of the top-ranking factors considered by search engines is good quality content. If your content is not good quality, you will lose traffic coming to your site. High-quality content is very important as it helps you win higher search positions and win the search engine’s trust and target audience. Before you publish content on your website, you have to check it for all kinds of errors. The content that you add to your website should be free of all human errors. The content should have no spelling, grammatical, or clarity issues.
3. Publishing plagiarised or duplicated content
A common mistake that new webmasters make is stealing content from other websites and publishing them as their work. You must know that plagiarized content is a big NO for search engines. Search engines hate duplicate content as it confuses their ranking algorithms. It doesn’t matter how interesting, informative or well structured the content is; if it has plagiarism, it will be useless for the search engines and your SEO score. You can use a plagiarism tool to check plagiarism of your content. A plagiarism tool can easily find intentional and accidental cases of duplication. You can ensure uniqueness and if the tool detects plagiarism, make it unique before publishing.
4. Not add images/visuals in your SEO campaign
In search engine optimization, you have to make sure that you don’t only focus on optimizing textual elements but also visuals. You must know that visual content is very important for a website that wants to win higher ranking positions. Images are more interesting and attractive to readers. Statistics show that websites with images have more engagement and conversion rate. Visually attractive websites are always ranked on the top search results. So if you are avoiding the use of images on your site, it will be a big mistake.
5. Ignore page loading time
Another common mistake that rookies make is that they don’t care about the loading time of their websites. You must know that if your website takes more than three to four seconds to load, you will lose more than 60% of potential visitors. Today the attention span of visitors is very short, and you merely have three seconds to engage them with your website. If the site takes more time to load, it will increase the bounce rate, which is not good for your SEO score. You need to optimize your website’s load time and reduce it to less than three seconds.
6. Focusing on the number of backlinks instead of quality
Backlinks are very important for a positive SEO score and position. But you must know that the quality of backlinks matters a lot in determining your ranking position and DA. If you are building backlinks with sites that are not relevant to yours and have a bad DA score, you are simply going to ruin your position in the eyes of the search engine. You must always focus on the quality and relevancy of backlinks.
