Owning a website for your business is not enough. As you see, mobile phones have replaced desktops, which means the number of mobile phone users is greater than the number of desktop users. Besides, now most people prefer mobile apps over websites as the human mind favors directness. Additionally, mobile apps offer more personalized content based on the users’ interests, location, behavior, etc. Thus it has a knack for attracting the audience more. Hence, all-inclusive, if you’re an entrepreneur, you should prefer having a mobile app as it can largely contribute to your enterprise growth.
Here are some of the ways mobile apps contribute to business development.
1. A direct marketing channel
How about you could directly communicate with your customers without any 3rd party interference? You won’t have to take any support from 3rd party resources to give your services to the client when your business app can do it for you. Recently, it has been observed that food aggregators are dominating the food industry. They are an example of 3rd party influences and how your income gets distributed among the brokerages. If you have your app, it will serve as a direct marketing channel to your business.
Apps are based on many features & functionalities, and thus you can offer all the options that you want users to access in your app. Whether booking a flight or canceling one, an app is a handy resource for accessing your services. Moreover, apps offer a push notification service that can help you promote your special deals or services to the users directly and in just a few seconds. Your customer can also directly contact you for any grievances that they might face. That allows you to instantly take note of it, which will help promote client satisfaction.
2. Be noticeable to your customers at all times
Your app gets more visibility because it’s right on your customers’ phones. An average person spends approximately 5-6 hours on their phone on average. In this period, your customer will likely notice your app. And in case if the customer needs to avail of any of your services, then they know whom to turn to. And hence, it will ensure that your brand is noticeable to your customers all the time.
a. Offer more value to your customers
All businesses have some rewards-based system. Now what you can do is turn them into a cherry on the cake. In the same way, you can offer more value to your customers by a reward system that gets your customer back to you again and again.
b. Create a strong brand recognition
One thing that is sure to happen once you invest in mobile app development is that your brand recognition will increase. Every business owner wishes to promote their app on all sorts of platforms, and a mobile app is one in all marketing tool. A user-friendly, appealing, interactive app with outstanding UI/UX elements is bound to achieve more download rates. And most importantly, it will act as word of mouth for your business, and users. It will also promote your brand and turn your business into solid brand recognition.
c. Improve customer loyalty
The conventional method of shopping lacks customer loyalty. If we take your example, do you buy groceries from the same shop every time? No. Sometimes you buy from the vendor that comes to your house; sometimes you go to the supermarket near your office. While that’s not the case when you will have a mobile app for your business, with an app, you can always keep engaging your customers with exciting offers.
There are 99% chances that they will go for it. Because a customer always has their app on the phone, and once you push deals through, they will surely pay heed to it. And if you keep them engaged as always, then the customers are bound to become your loyal customers. Yes, so your app can undoubtedly prove to improve customer loyalty and your sales as well.
Conclusion
Whatever you choose, someday in the future, you will opt for a mobile app for your business. It’s better you do it sooner rather than later because the choice you make right now will act as a foundation for tomorrow.
