Njira imatha kumveka ngati yowerengeka komanso yowerengera (komanso bwenzi lachilendo la "zachikhalidwe") koma njira yolumikizirana ndi anthu ndiyongopanga zisankho pasadakhale kuti nthawi, ndalama, ndi ntchito zomwe mumayika muzolipira. Njira yanu yochezera ndi anthu imakupatsirani chiwongolero chowonekera koyamba. Njira yayikulu yolumikizirana ndi anthu ndi yomwe pamapeto pake imapangitsa otsatira anu kuyankhula.
Nawa maupangiri opangira njira yopambana pazama media.
1. Pangani ndondomeko ya mission ya chikhalidwe cha anthu
Zonse zimayamba ndi funso: chifukwa chiyani tifunika kukhala pamasamba ochezera? Masiku ano, palibe chifukwa chokhalira pa TV ngati ndinu bizinesi. Koma izi sizikutanthauza kuti muyenera kuyambitsa maakaunti azama media kuti muyambitse maakaunti ochezera. Kuti mupambane, muyenera kufotokozera kaye momwe mumayembekezera kuti ma media azachuma athandizire kuti muchite bwino.
Ikani njira ina, dzifunseni nokha: ndi vuto lanji lomwe tikuyesera kuthetsa? Kodi kukwezedwa kwatsopano ndi makampeni akuwoneka kuti sakufikira anthu okwanira? Kodi manambala ogulitsa amafunika kulimbikitsidwa? Kodi umunthu wa mtundu wanu sunamveke bwino momwe ungakhalire? Kuyambira ndi mafunso ngati awa kumakupatsani mwayi wokhazikitsa zolinga zazikulu.
Izi zitha kubweranso ngati chiganizo cha mishoni, kufotokozera mwachidule zolinga zanu ndi momwe mungagwiritsire ntchito malo ochezera a pa Intaneti kuti mukwaniritse. Pamene njira yanu ikukula, zolinga zanu zimakhala zokonzedwa bwino komanso zenizeni. Koma mawu apamwamba ngati awa amakupatsirani chandamale chachikulu chomwe chimatsogolera mbali zonse za kampeni yochezera.
2. Khazikitsani zolinga za SMART social media
Ndondomeko yolemekezeka nthawi yofotokozera zolinga ndi dongosolo la SMART. Kumaphatikizapo kukhazikitsa zolinga zomwe ndi:
- Mwachindunji: Cholinga chili ndi ndondomeko, omvera, ndi zotsatira zomwe zikuyembekezeka.
- Zolingalira: Cholingacho chimaphatikizapo njira zamawerengero zowunikira ndi kufananiza kupita patsogolo.
- Kupezeka: Cholinga chake ndi choyenera mubizinesi yanu.
- Zothandiza: Cholingacho chimapititsa patsogolo mbali yabizinesi yanu yonse.
- Wokhala ndi nthawi: Cholinga chili ndi poyambira ndi pomaliza.
Izi zikutanthauza kuti m'malo mwake, "Tikufuna kugwiritsa ntchito malo ochezera a pa Intaneti kuti tipeze otsatira ambiri omwe angagule zinthu zathu zambiri!" Mukunena china chake pafupi: "Tipanga X kuchuluka kwa zidutswa zomwe zili pamitu iyi kuti tikwaniritse makasitomalawa (achindunji) pazaka X za miyezi (yomwe ili ndi nthawi) kuti tiwonjezere malonda athu a X product X% (yoyeseka, yotheka kutheka). ) pa kotala lapitalo (loyenera)”. Ngakhale zolinga zomwe mumakhazikitsa pazama media zimatengera mtundu wanu komanso njira zamabizinesi, nazi zina zomwe zimagwiritsidwa ntchito nthawi zambiri pagulu lazachikhalidwe:
- Kutembenuka kwa malonda: Njira yolunjika pakukweza malonda.
- Kukula kwa omvera: Njira yolunjika pakupanga otsatira atsopano.
- Kuzindikira kwa Brand: Njira yolunjika pakukhazikitsa kapena kufalitsa zambiri zamtundu.
- Malingaliro amtundu: Njira yolunjika pakulimbikitsa zokambirana zomwe anthu amakhala nazo pamtundu.
- Kuchita kasitomala: Njira yolunjika pakupanga zokambirana ndi kulengeza malonda pakati pa makasitomala.
- thandizo kasitomala: Njira yolunjika pakupereka chithandizo ndi kuyankha mafunso a kasitomala.
3. Fotokozani omvera anu
Ngakhale otsatira anu ochezera a pawayilesi amatengera omvera anu ambiri, musaganize kuti ndi ofanana (kapena ofanana pamasamba aliwonse). Zitha kuyimira magawo osiyanasiyana, kusankha kochulukirapo, kapena omvera osiyanasiyana mosayembekezereka. Kuti mupange mtundu wazinthu zomwe zingakwaniritse zolinga zanu, muyenera kufufuza kuti zomwe zili munkhaniyi ndi zandani.
Malo aliwonse ochezera a pa Intaneti ali ndi malo ake omwe amagwiritsa ntchito komanso momwe amachitira, ndipo zambiri mwa izi zalembedwa kwambiri pazaka zambiri. Ngati muli ndi kale ma akaunti ochezera a pa Intaneti, muyenera kufufuzanso omwe akukutsatirani panopa. Pulatifomu iliyonse idzakhala ndi zida zake za analytics zomwe zimatha kukoka zambiri za otsatira anu kuchokera ku mbiri yawo.
Monga momwe zimakhalira nthawi zonse, pakhoza kukhala malingaliro ambiri onena za mitundu ya anthu omwe amatenga nawo mbali pamapulatifomu ena (imodzi mwazofala kwambiri: kuti mapulogalamu atsopanowa amangokhala khumi ndi awiri). Monga bizinesi, ndi udindo wanu kukhazikitsa njira yanu pazomwe zili zenizeni. Mukasonkhanitsa zonse zomwe mwapeza kwa omvera anu (atsopano ndi omwe angathe) kukhala chikalata chimodzi, mutha kupanga zisankho za gawo lomwe mukufuna kulunjika kutengera zomwe zingakuthandizeni kukwaniritsa zolinga zanu. Mafunso ena oti mufunse ndi awa:
- Ndi zidziwitso ziti zomwe timadziwa zokhudza makasitomala athu?
- Ndi nsanja ziti zomwe amakonda kugwiritsa ntchito ndipo amazigwiritsa bwanji?
- Kodi akuyang'ana chiyani pamasamba ochezera a pa Intaneti omwe tingawapatse?
Monga gawo lanu lomaliza, ndikofunikira kupanga anthu omwe akuyimira magawo osiyanasiyana a omvera anu. Chidziwitso cha kuchuluka kwa anthu chingakuthandizeni kumvetsetsa ndalama zomwe omvera anu amapeza, malo, zizolowezi ndi zikhulupiriro zawo, koma nthawi zambiri zimakhala zosasangalatsa komanso zongoganizira za anthu. Malo ochezera a pa Intaneti ndi okhudza kupanga zokambirana, ndipo zingakhale zovuta kutero ndi deta yowerengera. Ma Personas amakuthandizani kuti muwone m'maganizo mwanu anthu enieni omwe mukuyang'ana kuti mulumikizane nawo, ndikukambirana momwe zomwe zili mubuku lanu zidzawakhudzire paulendo wa ogula.
4. Sankhani malo abwino kwambiri ochezera a pa Intaneti amtundu wanu
Pali mapulogalamu ambiri odziwika bwino azama media omwe mtundu wanu ungatengerepo mwayi. Chifukwa zingatenge nthawi yochuluka ndi ndalama kuti mupindule kwambiri ndi nsanja iliyonse, muyenera kupereka ndalama zanu zamalonda ku nsanja zomwe zingakupatseni ndalama zambiri, kapena ROI. Yambani ndi maakaunti anu omwe alipo ngati muli nawo.
Pongoganiza kuti tsopano mukuzindikira zolinga zanu ndi omvera omwe mukufuna, mutha kuwunika moona mtima ngati nsanja izi zili zolondola pazomwe mukuyesera kuti mukwaniritse, ndipo ngati ndi choncho, mwakhala mukuzigwiritsa ntchito moyenera. Izi zimadziwika ngati kuwunika kwapa media media, momwe mumapanga chikalata chowunikira zomwe mwachita m'mbuyomu, ndikukupatsani malo oyambira kukula kwamtsogolo. Kuti mufufuze:
- Lembani maakaunti anu onse (zofunikira, pomwe adasinthidwa komaliza, kusasinthika kwamtundu ndi kukhazikitsidwa kwa tsamba lambiri).
- Unikani omvera anu ndikutsatira (monga tafotokozera m'gawo lapitalo).
- Unikani momwe zinthu zanu zilili (poyerekeza ndi zolinga zanu).
Kupitilira njira zomwe zilipo, fufuzani njira zatsopano zomwe mungawonjezere. Zosankha zanu zidzakhazikitsidwa ndi omvera omwe nsanjazo zimathandizira komanso mitundu yazinthu zomwe zikuchita bwino. Chanelo chilichonse chimapangidwira zinthu zinazake (Instagram nthawi zambiri imakhala yojambula zithunzi, YouTube ndi makanema, ndi zina) zomwe nthawi iliyonse yomwe imathera papulatifomu ndikuwona zomwe ogwiritsa ntchito anganene.
Mindandanda ngati iyi imasonkhanitsanso zomwe zimachitika pazama TV komanso machitidwe a ogwiritsa ntchito omwe angagwirizane ndi zolinga zanu. Mwachitsanzo, Instagram ndiye nsanja yotchuka kwambiri yogwirira ntchito limodzi ndi olimbikitsa, ndipo zotsatsa zolipira zimakonda kuchita bwino pa Facebook. Ngakhale nthawi zambiri pamakhala njira zophatikizira zomwe zili papulatifomu iliyonse, kusewera pamphamvu za nsanja kumapangitsa moyo wanu kukhala wosavuta.
Ndi zonse zomwe zanenedwa, malo ochezera otchuka kwambiri ndi Facebook, Twitter, Instagram, ndi LinkedIn. Ngakhale simukuyenera kuyika ndalama zambiri pamapulatifomu ngati sakukwaniritsa zolinga zanu, kukhala ndi akaunti yokhazikitsidwa pazonse ndizovomerezeka. Sikuti ndi malo odziwika kwambiri omwe anthu angayang'ane kuti azitha kulumikizana ndi mtundu wanu, nthawi zambiri amakhala apamwamba pazotsatira zakusaka.
5. Fufuzani omwe akukupikisanani nawo ndi zina zopangidwa ndi ogwiritsa ntchito
Chinthu chachikulu chokhudza njira ya chikhalidwe cha anthu ndikuti simunayambepo kanthu. Pulatifomu iliyonse imakhala yodzaza ndi ma brand omwe njira zawo zikuwonetsedwa kuti muzisilira ndikuphunzirapo - mutadziwa zoyenera kuyang'ana. Zofunikira kwambiri za ogwiritsa ntchito zomwe muyenera kuzisanthula ndi za omwe akupikisana nawo. Ngakhale mulibe mwayi wopeza ma analytics awo, zomwe amakonda ndi zomwe amagawana zimatha kuwululira zomwe angakwanitse komanso zomwe akuwona, ndipo ndemanga zitha kuwonetsa momwe zomwe ali nazo zimagwirira ntchito poyambitsa zokambirana.
Mofanana ndi kafukufuku wanu wapa TV, mudzafuna kulemba zomwe mukuchita nawo pawailesi yakanema panjira zosiyanasiyana, kulabadira mitundu ya zomwe akupanga, momwe zomwe zilimo zimalandilidwa, komanso momwe amalumikizirana ndi otsatira awo.
Pali zida zomwe zimakulolani kuti mufufuze omwe akupikisana nawo ndi mayina awo ndikuwunika zomwe anthu akunena za iwo pa malo ochezera a pa Intaneti, omwe amawatsatira kwambiri, omwe amawalimbikitsa, zomwe zingakuthandizeni kudziwa momwe zilili. Palinso zida zambiri zaulere zowunikira makampani zomwe zingakuwonetseni kuchuluka kwazinthu zomwe zimagwiritsa ntchito njira zinazake.
Kupitilira omwe akupikisana nawo, ndikofunikiranso kupanga mndandanda kapena zolemba zamaakaunti azama TV omwe mumakonda. Zomwe makampeni amalankhula kwa inu ndi gulu lanu payekhapayekha sizingafanane nthawi zonse kapena kugwirizana ndi mtundu wanu. Koma kudzoza kwapang'onopang'ono uku kumatha kukhala chinthu chachinsinsi chomwe chimasinthira zomwe zili patsamba lanu kukhala chinthu chapadera. Gwero lalikulu la izi ndi mphotho zamakampani zomwe zimabweretsa makampeni abwino kwambiri azama media ndi zitsanzo za zomwe zili.
6. Pangani mapaipi okhudzana ndi njira iliyonse yochezera
Kudziwa zolinga zanu, omvera anu, nsanja, ndi omwe akupikisana nawo ndi zabwino komanso zabwino. Koma zomwe mumalemba tsiku ndi tsiku ndipamene zoyesayesa zanu zapa social media zidzapambana kapena kulephera. Nkhani yabwino ndiyakuti njira yanu imatha kuwerengera dongosolo lokhazikika lopanga ndikupereka zomwe zili. Kufufuza kwa mawu ofunikira kungakupatseni chidziwitso pamitu yomwe anthu amasangalala nayo. Izi zikutanthauza kugwiritsa ntchito chida ngati Google Trends kuti muwone zomwe ogwiritsa ntchito amagwiritsa ntchito pofufuza mutu.
Mutha kudumpha izi ndi zida zowunikira za nsanja kuti muwonetse mitu yomwe ikupita patsogolo pazama media. Kuchita izi kungakuwonetseni mafunso omwe ogwiritsa ntchito ali nawo, ndipo mutha kukambirana momwe mungakwaniritsire zosowazo ndi zomwe muli nazo. Chotsatira, muyenera kupanga kalendala yazinthu, makamaka ndandanda yopangira ndi kusindikiza zomwe zili. Kalendala yabwino yokhutira idzawerengera gawo lililonse pakuchita, kaya mukupanga zolemba zamabulogu kapena ma tweets.
Muyenera kukhazikitsa nthawi yomaliza yachidule, zoyembekeza kukopera, katundu wazithunzi ndikusintha. Pali zinthu zambiri zabwino komanso zida zokonzera zochezera zapaintaneti kunja uko ndipo ngati muli muutsine, ngakhale spreadsheet imatha kugwira ntchito. Chofunikira ndichakuti mumatha kugawa mofananamo kuchuluka kwa ntchito yanu ndikuwunika masiku omaliza.
Zikafika popanga zomwe zili, sizachilendo kuti mabizinesi aziwonjezera luso lawo lamkati ndi ochita malonda. Mapulatifomu a olemba amatha kukhala gwero lopezera olemba pawokha komanso olemba mabulogu. Kukhala ndi zowoneka bwino ndikofunikira pazama TV, kotero kugwira ntchito ndi wojambula zithunzi kumatha kutengera njira zanu zochezera.
7. Sinthani njira yanu yapa media mukamapita
Zolemba zapa social media zimakhala ndi moyo wamasiku ochepa. Liwiro lomwe zolemba zanu zapa TV zimatulutsa zotsatira zimakulolani kuti muzindikire mwachangu zomwe zimagwira ntchito ndi zomwe sizikuyenda ndikusintha njira yanu moyenera. Kuchuluka kwa zokonda si chinthu cholakwika (makamaka zikafika pakukweza udindo wa positi yanu) koma kumbukirani kuti sizitengera khama kuti ogwiritsa ntchito azikonda kapena kugawana positi.
Ambiri amachita izi kwinaku akungoyang'ana pang'onopang'ono, nthawi zambiri kuiwala positi mkati mwa masekondi angapo otsatira pomwe zatsopano zimalowa m'malo mwake. Kuphatikiza pa zokonda, pali mitundu ingapo ya ma metric omwe mungawunikenso kuti muwone momwe mukuchitira (malo ochezera a pa TV ndi zida zowongolera zitha kuthandizira izi). Nawa ena mwa othandiza kwambiri:
- Zithunzithunzi: Uwu ndiye kuchuluka kwa anthu omwe amawona zomwe mwalemba. Ngakhale sizothandiza kwambiri pazokha, mutha kuzifanizitsa ndi ma metric ambiri omwe ali pansipa.
- Kuvomereza: Chiwerengero cha zokonda zomwe positi imapeza poyerekeza ndi kuchuluka kwa otsatira anu, kukuwonetsani gawo la omvera anu omwe akulabadira ndikuvomereza zomwe mumalemba.
- limatchula: Uyu ndi amene amatchula dzina lanu ndi dzina, kaya mwachindunji (ndi @ kapena ndemanga) kapena mwanjira ina. Kutchula mosalunjika ndi njira yothandiza yowonera momwe anthu amalankhulira za mtundu wanu mwachilengedwe kwa anzawo.
- magawo: Izi ndi kuchuluka kwa anthu omwe amagawana zomwe mumagawana ndi anzawo, ndikuwonjezera mphamvu zake zama virus. Zimaphatikizapo kuwunika osati kokha kuchuluka kwa magawo komanso kukula kwa omvera a aliyense wogawana nawo.
- Kukula kwa otsatira: Uwu ndiye mulingo womwe mumapeza otsatira atsopano, ndipo ukhoza kukuwonetsani momwe zomwe zili mumtundu wanu zimagwirira ntchito pakukulitsa omvera anu.
- Chiwerengero cha kusintha: Izi zikuwonetsa kuchuluka komwe malo ochezera a pa TV amatsogolera kugula, nthawi zambiri amagwiritsa ntchito chofupikitsa cha URL kuti atsatire kudina. Ndizothandiza kuyerekeza izi ndi kuchuluka kwa zowonera kapena malingaliro.
- Dinani-Kupyolera-Rate: Uwu ndiye mulingo womwe anthu amadina kuti awone zina zowonjezera, monga nkhani yamabulogu.
Ma metrics awa atha kukuthandizani kumvetsetsa zomwe zimagwira ntchito, zomwe omvera anu amakonda kuwona kuchokera kwa inu komanso ngati njira yanu yapa media media ikuyenda bwino. Analytics sikusintha kokha komwe muyenera kuyang'anitsitsa. Momwe njira yanu ingayesere, simungadziwiretu mitu yomwe anthu amakonda kukambirana. Kufunika ndi kofunikira kuti mupitirize kukambirana ndi anthu pazama TV, koma muyeneranso kusamala ndi zomwe mukuchita.
Mtundu wanu ukhoza kuwoneka ngati wogontha ngati mukukwera malaya a memes odziwika bwino kapena kupezerapo mwayi pazovuta zamagulu. Sankhani nkhondo zanu mosamala - sizinthu zonse zokambilana zomwe zimafunikira kuyikapo kwanu. Kukhalabe weniweni ndikofunikira apa: umunthu wanu ukutsogolerani ngati muli ndi china chake chomwe chingakupatseni mutu womwe ukutsogola.
malingaliro Final
Ngakhale ndizosatheka kuneneratu komwe kukambirana kulikonse kungapitirire pazama media, njira ndi yomwe imakonzekeretsani kuti muwonetsere zomwe mukufuna. Ndipo ndithudi, kupanga njira sizochitika nthawi imodzi. Ngati njira yanu sinakupatseni zotsatira zomwe mukufuna poyamba, palibe chomwe chingakulepheretseni kuyenderanso nthawi ndi nthawi. Ngakhale njira ndi yothandiza kuti apambane, zinthu zowoneka bwino ndizomwe mtundu wanu udzamira kapena kusambira m'madzi azama TV. Ngati mukufuna zolemba zomwe zimapangitsa kuti otsatira azimvetsera, katswiri wopanga ndiye wofunikira kukhala nawo.