Wonke umuntu onewebhusayithi noma ibhulogi ku-inthanethi uzama ukuthola izikhundla ezinhle kuGoogle, ikakhulukazi lapho inhloso ukwenza imali kwi-intanethi, ngoba ingumthombo omuhle kakhulu wezithuthi eziphilayo kunoma iyiphi isayithi. Futhi yize kunzima ukuthola isikhundla esihle kuGoogle ngenxa yokuncintisana okuphezulu, ikakhulukazi kuma-niches anenzuzo enkulu, iqiniso ukuthi, uma usuyitholile, kuwufanele wonke umzamo nokutshalwa kwemali.
Ukufinyelela isikhundla sokuqala kuGoogle kusho ukuthi iwebhusayithi yakho noma ibhulogi izokwazi ukuthola inani elikhulu lokuvakashelwa namakhasimende angaba khona nsuku zonke, okungakuvumeli kuphela ukwenza imali kalula, uma lokho kuyinjongo yakho, kepha futhi nokubonakala okuphezulu nganoma iyiphi iphrojekthi oyenzayo. Kunamasu ambalwa we-SEO angasetshenziswa ukufezekisa isikhundla osifisa kakhulu kuGoogle, esingahlukaniswa izingxenye ezimbili:
- SEO-okungaxhunyiwe ku-intanethi: Okuqukethe ukuthola izixhumanisi ezisuka kumasayithi aku-inthanethi ziye kwezakho, ngoba ngayinye yazo ibalwa njengevoti lekhwalithi nokuzethemba kokuqukethwe kwakho. Ngaphandle kwezixhumanisi zangaphandle, akunakwenzeka ukuthi noma yiliphi isayithi elisezingeni eliphansi lokuncintisana ukuze lithole isikhundla esihle ezinjini zokusesha.
- I-SEO-online: Okuqukethe indlela iwebhusayithi yakho noma ibhulogi eyakhiwe ngayo, ikhwalithi yokuqukethwe kwayo kanye nezixhumanisi zangaphakathi ezikhomba phakathi kwamakhasi axhunyiwe futhi zingaletha inani elifanele kumfundi. Yize lezi zixhumanisi zingabalulekile kangako, zisebenza ukusiza umfundi ukuthi ahlale esizeni isikhathi eside futhi abeke amakhasi esiwafunayo ngamagama asemqoka esifuna ukuwahlela.
Ngaphezu kwalokho, ubuningi nekhwalithi yokuqukethwe kanye nendlela okuvezwa ngayo kunomthelela omkhulu ezingeni le-Google. Yize kungafanelekile kangako, awukwazi ukufinyelela ekhasini lokuqala le-Google ngaphandle kokusebenzisa okuhle kwamasu we-SEO-online. Kulesi sihloko sizoxoxa ngokuningiliziwe ngamasu angenhla we-SEO angasetshenziswa ukufezekisa isikhundla esiphakeme kuGoogle.
Thola amagama angukhiye ahamba phambili
Lesi yisinyathelo sokuqala ngaphambi kokubhala noma yikuphi okuqukethwe. Akunasizathu sokuchitha isikhathi ekuhlanganiseni i-athikili esezingeni eliphakeme uma imayelana nesihloko esingacwaningwa muntu. Ngakho-ke, ngaphambi kokuthi uqale ukubhala ngesihloko, noma ngabe unolwazi oluningi ngalesi sihloko, kufanele ucwaninge ngezihloko abantu abazifunayo ukuze ekugcineni ukwazi ukukuqukethwe. Ungaqala ngeGoogle uqobo - ngokucwaninga ngezihloko ezihambisana nalokho ofuna ukukubhala futhi ubone ukuthi iziphi izinhlobo zama-athikili nezihloko ezivela ekhasini lokuqala kanye neziphakamiso ezenziwa yi-Google uqobo lapho uqala ukuthayipha kubha yokusesha nangaphansi kwe ikhasi.
Nquma ukuthi hlobo luni lwama-athikili abalwa kangcono ku-Google
Kubaluleke kakhulu ukubona ukuthi iziphi izinhlobo zezihloko ezingakhuphuka ngaphezulu kwesihloko ohlose ukusibhala, njengoba isihloko ngasinye sinohlobo lokuthunyelwe, njengomthetho, olungaba ngaphezulu. Kumele ubone ukuthi yiziphi izihloko ze-athikili ezivela kaningi emakhasini amabili okuqala e-Google. Izinhlobo ezivame kakhulu yilezi:
- Izinto eziqala ngenombolo, ezifana nohlu. 6 okuhle, amathiphu ama-5, izimfihlo eziyi-8, njll.
- Izindatshana zohlobo lwezifundo ezivame ukuqala ngamagama anjengokuthi: kanjani, funda kanjani, yini, njll.
- Izindatshana eziningi zobuchwepheshe ezivame ukuba negama elingukhiye ekuqaleni kwesihloko kanye nencazelo emfushane.
- Buyekeza ama-athikili ohlobo ngokuvamile ahloselwe ukwethula ukucaciswa komkhiqizo noma isevisi.
Khetha isihloko esihle nencazelo enhle
Isihloko yinto ebaluleke kakhulu i-athikili yakho enayo ngoba izovela ku-Google ngakho-ke isesheli singachofoza kusixhumanisi bese sifunde i-athikili yakho noma cha. Incazelo nayo ibalulekile ngoba ingasiza umcwaningi ukuthi achofoze kusixhumanisi, okuyisihloko sayo, ngakho-ke kufanele sikhange futhi sivuse ilukuluku. Akubalulekile njengesihloko esikhulu ngoba kuphrintiwe kahle, abantu abaningi abangakufundi, ngaphandle kokuthi isihloko sithatha iso labo kuqala, futhi ngoba iGoogle ayibonisi njalo incazelo oyibhalile.
Cishe kuma-60% wamacala, ikhetha ibhulokhi yombhalo "eguqulwe" ngokwengeziwe ocwaningweni olwenziwe. Noma ngabe ikuphi, isihloko nencazelo kufanele igama lakho elingukhiye lisondele kakhulu ekuqaleni, ikakhulukazi ngoba encazelweni livela ngokugqamile lapho lifana negama losesho. Incazelo kufanele futhi ifake amagama afanayo, amagama afanayo, amagama afanayo nokuseshwa kwe-Google.
Bhala izindatshana ngokuqukethwe kwekhwalithi kanye nokusetshenziswa okusebenzayo
Okuqukethwe futhi kudlala indima ebalulekile kunoma iyiphi i-athikili. Ngaphandle kwalokho, okuqukethwe kuyingxenye ebaluleke kakhulu i-Google ukubeka kahle i-athikili yakho, kepha uma ungenaso isihloko esihle, bambalwa abantu abazosifunda. Okuqukethwe kufanele kube kukhulu, imvamisa kube ngaphezu kwamagama ayi-1000 uma kukhulunywa nge-athikili efundisayo, kepha hhayi impela. Kuya kakhulu nge-niche osebenza kuyo.
Uma ungethula isihloko ngendlela echazwe kahle futhi ebanzi kubafundi bakho, ukuze bajabule ngokufundwa ngoba kuxazulule ukungabaza ababenakho, awudingi ukuqhubeka ubhale futhi ubale inani lamagama. Kwezinye izimo, lokhu kungenza kube nzima ukuqonda i-athikili ngakho-ke kuyenze ibe yingozi.
Ngaphandle kokuqukethwe uqobo, ukwethulwa kwayo kubaluleke kakhulu. Okuqukethwe kungaba kuhle, kepha uma kwethulwa kumabhulokhi amakhulu wokuhlola ngaphandle kokufomatha, ngeke ukwazi ukugcina umfundi, ozoshiya isiza sakho ngokushesha. Kodwa-ke, kufanele ibhalwe ngezigaba ezincane (njengale ndatshana) ihlukaniswe komunye nomunye futhi kufanele "ihlukaniswe" ngezihlokwana ezinamakhasi amakhulu, ezinamathegi we-H2 ne-H3 ukuze zithandeke. Kufanele futhi ibe nezithombe, izithombe noma ama-infographics ahambisana nokuqukethwe kahle futhi akwenze kubonakale kukhanga.
Hlanganisa amakhasi angaphakathi nezixhumanisi ezanele
Njengoba ubhala, ungasebenzisa amagama afanayo asesihlokweni sokunye okuthunyelwe onakho kusayithi lakho noma kubhulogi ukuxhumanisa nalokho okuthunyelwe. Lokhu kuzovumela umfundi ukuthi athole ulwazi oluthe xaxa, uma ethanda, futhi kunikeze iGoogle ukuqonda okungcono ngendaba yezinye izindatshana. Lawa magama angukhiye afakwe kulezi zixhumanisi imvamisa yiwo azocatshangelwa yi-Google ukunquma ukuma kwama-athikili akho ezikhundleni zawo. Ngezansi kwe-athikili kufanele futhi ube nezixhumanisi ezimbalwa, okungcono ngesithombe noma incazelo emfushane ekhuthaza umfundi ukuthi afunde enye i-athikili efanayo, engangena ngokujulile esihlokweni.
Nyusa okuqukethwe kwakho ezinkundleni zokuxhumana
Izimpawu zomphakathi ezivela kubantu abangakwazi ukufunda, "ukuthanda" futhi wabelane ngokuqukethwe kwakho kungakusiza futhi uthuthukise izinga lakho ku-Google. Nakuba i-Google ithi izimpawu zomphakathi azinakwa ekubekweni kwezihloko, izifundo eziningana zibonisa ukuthi zingaba nethonya elinamandla, ngisho noma lingaqondile. Isibonelo, uma ube nenhlanhla yokuba nesethulo se-athikili yakho okwabelwana ngayo ngenani elikhulu labalandeli bakho nabangane, ungase ukwazi ukuthola izixhumanisi kwabanye abafundi abanamabhulogi ahlobene, njalo njalo. Iqiniso elilula lokuthi abantu abaningi bangavakashela iwebhusayithi yakho besuka ezinkundleni zokuxhumana liphinde libe yisici esihle sezinga le-Google, ikakhulukazi uma bechitha isikhathi esithile kuwebhusayithi yakho noma ibhulogi futhi bavakashele ikhasi elingaphezu kwelilodwa.
Yenza okusemandleni akho ukuthola ama-backlinks (izixhumanisi zangaphandle)
Amaphuzu angenhla aphathwa kalula nguwe, ngoba yi-SEO-online, elawulwa nguwe, ukunqotshwa kwezixhumanisi zangaphandle kunzima kakhulu, ngoba akuncikile ngqo kuwe. Kunzima kakhulu ukuthola ama-backlinks amahle, ikakhulukazi ekuqaleni. Abantu ababhala esihlokweni esifanayo nawe, kwesinye isikhathi baxhumanisa namawebhusayithi ahlobene ukuqinisa okuqukethwe kwabo (futhi kufanele wenze okufanayo), kepha ngeke baxhumane newebhusayithi yakho noma ibhulogi uma intsha futhi ingaziwa kakhulu. Lokhu kungenye inzuzo yokukwazi ukufinyelela ekhasini lokuqala le-Google, njengoba amawebhusayithi namabhulogi asekhasini lokuqala le-Google athola ama-backlinks kalula.