Ukuvula ibhizinisi lamathoyizi labadala elihambisa okwehlayo kungaba yibhizinisi elinenzuzo enkulu. Ngokuthuthuka kwe-inthanethi, izitolo ezibonakalayo azisakwazi ukunikeza amakhasimende konke ezikufunayo. Ngenxa yalokho, umkhakha wamathoyizi abantu abadala unweba izinketho zawo emkhakheni wedijithali ngempumelelo enkulu.
Ukukhula ngezikhathi zobunzima
Umkhakha wamathoyizi asebekhulile aku-inthanethi uyakhula, futhi iminyaka embalwa edlule ibihamba phambili ngokuthengisa nezinombolo zamakhasimende. Ukuthengiswa kwe amathoyizi wezocansi isuke emaphethelweni yaba enye yezimakethe zedijithali ezinokwamukelwa okuhle kakhulu emhlabeni jikelele. Ngokusho kwedatha evela kuForum for Digital Economy, phakathi neminyaka embalwa edlule, umkhakha wamathoyizi abantu abadala ku-inthanethi ube nesilinganiso sokukhula saminyaka yonke esingu-25% kanye nokukhuphuka kokuthengisa okungaphezu kuka-40%. E-Europe, iye yalwa nenkinga yezomnotho, kangangokuthi iSpain isithuthukise isabelo se-20% semakethe yomhlaba wonke, ngemali engenayo yonyaka engaphezu kwezigidi ezingu-500 zama-euro.
Ukungaziwa nokulula
Kulezi zinsuku, cishe azikho izitolo ezibonakalayo ezithengisa amathoyizi abantu abadala abangenayo indawo yokuphuma ku-inthanethi. I-inthanethi inika amakhasimende afuna ukuthenga kulo mkhakha izinzuzo ezimbili ezinhle, ukungaziwa kanye nokuba lula. Abasabalalisi bamathoyizi abadala baku-inthanethi banikeza indlela ekahle yokugcina ukungaziwa kanye nokuba lula, njengoba benza kube nokwenzeka ukuthenga noma yiliphi ithoyizi labadala endaweni enethezekile yekhaya lakho, ngaphandle kolwazi lwanoma ubani.
Isidingo siphezulu futhi sihlala njalo
Ibhizinisi lokulahla amathoyizi labadala lingathembela ekufuneni njalo kwamakhasimende. Ngokusho kwe-Keyword Planner yakwaGoogle, imigomo ehlobene nokuthengwa kwamathoyizi abantu abadala njengesitolo socansi kanye ne-vibrator ithola amakhulu ezinkulungwane zosesho njalo ngenyanga. Eqinisweni, akukhona nje kuphela isidingo esiqhubekayo, kodwa sanda kakhulu. Isibonelo, esikhathini sikaKhisimusi noNcibijane ka-2017-18, kube nokuthunyelwa okwengeziwe kwamathoyizi abantu abadala ngo-50% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule, kanye nokwenyuka okwengeziwe okungama-20% kwemali engenayo yokuthengisa. Konke lokhu kukhombisa ukuthi, ibhizinisi lamathoyizi labadala elidonsa kanzima libhekene nesidingo esikhulayo nokuthengiswa, futhi linganikeza abantu abadala izipho ezithandwayo.
Kungenzeka ukusebenza ngamamajini abanzi
Nakuba ibhizinisi lamathoyizi labadala elithumela ukwehla lingathembela emakethe eyamukelayo, izindleko zalezi zinto zibonakala ziyimfihlakalo kumthengi. Nakuba abantu abaningi bengase bazi intengo ye-iPhone entsha, bambalwa kakhulu abantu abanolwazi olufanayo uma kuziwa kumathoyizi abantu abadala. Lokhu kuvumela amabhizinisi ukuthi athengise le mikhiqizo ngisho nangamanani aphakeme. Kusho futhi ukuthi amabhizinisi afanayo angazama ngezaphulelo namaphromoshini, enze imikhiqizo yawo ihehe kakhulu kukhasimende.
Amathoyizi abantu abadala athuthuka njalo
Umkhakha wamathoyizi abantu abadala uhlala uthuthuka futhi uzuza emisha eqhubekayo. Imikhiqizo ekuvumela ukuthi ujabulele ubudlelwano obuseduze nawe noma nabanye iyekile ukuba yisisulu, futhi isithuthuke yaba imakethe enkulu. Izinto ezisetshenziswayo ezintsha ziyethulwa futhi ubuchwepheshe buyahlanganiswa ukuze kwakhiwe amathoyizi abantu abadala ongakwazi ukuwalawula ngohlelo lokusebenza ocingweni lwakho.