Ezoic kamfani ne na gwajin yanar gizo mai sarrafa kansa wanda ke bawa masu wallafa damar kimantawa da inganta abubuwan sanya talla da kuma shimfidar gidan yanar gizo. Yana da kyakkyawan sakamako na ƙarshe zuwa ƙarshe ga masu buga dijital da masu gidan yanar gizon wanda ke taimaka musu haɓaka haɓaka, zirga-zirga, SEO, saurin yanar gizo, ababen more rayuwa, bin ƙa'idodi, da ƙari. Ezoic shine Abokin Hulɗa na Cerab'in Googleab'in Googleab'in Google, yana taimaka wa masu amfani da shi don amfani da ingantattun kayan aiki da fasaha don taimakawa yanke shawara mafi wayo game da dukiyoyin su na dijital a sikelin.
Tsarin zamani na Ezoic yana amfani da ilmantarwa na ainihi don aiwatar da gwaje-gwajen bayanan don taimakawa masu haɓaka su haɓaka kuɗaɗen shiga da haɓaka ƙwarewar mai amfani. Tsarin Ezoic yana amfani da hankali na wucin gadi don koyo daga maziyarta gidan yanar gizo da nufin samar da karin kwarewar mutum wanda zai inganta abubuwan gogewa (tsawon zaman) da kuma bunkasa kudaden talla na gidan yanar gizo gaba daya. Tsarin Ezoic yana ba da komai daga nazarin gidan yanar gizo mai hankali zuwa kayan aikin baƙo na atomatik.
Me yasa za'ayi amfani da Ezoic azaman hanyar sadarwar ku ta talla?
Ezoic shine lamba ta ɗaya cikakkiyar dandamalin haɓaka shimfidar wuri mai sarrafa kansa. Idan kai mawallafi ne mai zaman kansa wanda ke neman haɓaka gidan yanar gizon ku, samun ƙarin kuɗi daga talla, da samar da ingantacciyar ƙwarewar kan layi don baƙi, Ezoic ita ce hanya mafi sauƙi don yin hakan - kuma kyauta ce. Anan akwai mafi kyawun fasalulluka da zaku iya shiga tare da Ezoic.
1. Ad Gwaji
Ezoic's Ad Gwaji yana bawa masu bugawa damar gwada sabon haɗin tallan kai tsaye a cikin taken su na yanzu. Tsarin shafi ba ya canzawa - abin da kawai ya canza shine girman ad da matsayi a shafin. An jera a ƙasa manyan fa'idodin amfani da kayan aikin Ezoic Ad Tester:
- Babu wani saitin wuraren talla wanda ya dace da kowane mai amfani: Abin da ke aiki ga mai amfani ɗaya bazai yi aiki sosai ba, ko kuma gaba ɗaya, ga wani. Kafaffen tallace-tallace (a tsaye) ba su iya samar da mafi kyawun samun kudaden shiga. Wuraren talla da aka keɓance ga kowane ɗabi'a na mai amfani da abubuwan da ake so suna yi - wannan shine inda Ezoic zai iya taimakawa. Tsarin, a kan lokaci, zai daidaita kowace ziyara zuwa gidan yanar gizon ku don tabbatar da cewa masu amfani da ku suna samun kwarewa ta musamman da daidaikun mutane, kuma kuna samun mafi yawan kudaden shiga, hakika nasara ce.
- Tallace-tallacen talla kai tsaye ba kasafai suke bugun bayar da hajarka ga yanayin gasar neman takara ba: Dukan masana'antu suna ƙaura zuwa shirye-shirye, rage farashi da kuma samar da ƙarin ƙima ga mai siyarwa (ku).
- Wani lokaci AdSense da sauran cibiyoyin sadarwar talla sun fi AdX kyau: Tare da Ezoic's sasanin aikace-aikace, za su iya ci gaba da yin gasa a cikin gwanjon RTB, suna tabbatar da cewa koyaushe kuna da mafi girman tallace-tallacen biyan kuɗi akan rukunin yanar gizon ku. Karin bayani a nan.
- Don kara yawan kudaden shiga, kuna buƙatar inganta kayan tallan ku akan kowane mai amfani: Haɓaka jimlar kudaden shiga da aka samu daga tafiya mai amfani, maimakon mafi girman shafi na RPM, yana samun mafi kyawun kudaden shiga na ƙasa.
- Talla kaɗan na iya samar da ƙarin kuɗaɗen shiga: Misali, Ezoic na iya tantance hakan ta hanyar cire wani fitaccen tallan da ke sama da ninka shafin saukar da ku don wasu masu amfani da ku, sai waɗannan masu amfani su ci gaba don duba ƙarin shafuka. Wannan zai haifar da ƙarin kudaden shiga daga ra'ayi/latsawa daga tallace-tallace a kan shafukan da waɗannan baƙi ba za su ziyarta ba - don haka ƙara yawan baƙi / samun kudin shiga. Ko kuma za a iya gane cewa ƙwararrun masu kallon wasu labaran sun fi son tallan rubutu fiye da tallar hoto, ko kuma masu amfani da ke zuwa wani shafi daga shafukan sada zumunta sun fi danna tallar asali. Tsarin yana gano wannan kuma yana haifar da mafi kyawun haɗin talla ga kowane mutum, don haka inganta kudaden shiga da ma'aunin UX.
- Kafa har ila yau yana da sauƙi da sauri: Kuna zaɓi wurare a rukunin yanar gizon ku inda kuke son tsarin don gwada tallace-tallace masu girma dabam, iri, launuka da sauransu.
- Pricing: Misalin 'kyauta' na Ezoic (tallatawa) shine mafi mashahuri zabin mu. Bayan kwanaki 30 na gwaji na kyauta, Ezoic yana adana kudaden shiga daga ƙaramin tallan da ba a taɓa gani ba a ƙasan wasu ziyarar gwajin (duba ƙasa). Saboda mawallafin Ezoic suna ƙara haɓaka tare da Ezoic, amfani da tsarin su kyauta ne yadda ya kamata.
2. Layout Gwaji
Gwajin Launin Ezoic ba masu damar damar damar amfanuwa daga gwajin gidan yanar gizo na atomatik na shimfidar shafuka biyu da sanya talla kai tsaye.
- Inganta shimfidawa: Samun mafi kyawun tsari don abun ciki da tushen baƙo shine sirrin samun ƙarin kuɗin shiga na 200% kuma yana haɓaka ma'aunin ƙwarewar mai amfani kamar lokaci akan rukunin yanar gizon, ra'ayoyin shafi a kowane ziyara, da ƙimar billa.
- Adana lokaci da albarkatu: Gwajin ɗaruruwan shimfidu akan wayar hannu, kwamfutar hannu da tebur na iya ɗaukar lokaci, tsada, da ƙalubale na fasaha. Nan ke nan Ezoic ya shigo cikin wasa. Ezoic cikakke ne mai sarrafa kansa, kyauta don amfani, kuma baya buƙatar ƙarin sadaukarwar lokaci ko shigarwar fasaha daga gare ku. Ezoic yana ba ku ikon gwada ɗaruruwan shimfidu don nemo abin da baƙi suka fi so. Don haka, kuna samun fa'idar baƙi masu farin ciki da ƙarin kuɗi ba tare da tsadar ku ba.
3. Saurin Saurin Yanar Gizo
Saurin Saurin Yanar Gizo ba ka damar gwadawa da aiwatar da ingantaccen saurin saurin yanar gizo akan rukunin yanar gizon ka. Wannan yana baka damar ganin wane irin saurin saurin shafin zai iya samar da mafi kyawun kwarewar mai amfani, saurin saurin shafi, da sauran manufofin da suka shafi hakan.
- Nan take yana haɓaka saurin gidan yanar gizon, lokutan ɗaukar shafi, da maki PageSpeed Insights. Tare da dannawa ɗaya, makin Google PageSpeed Insights na wayar hannu zai zama 80+, garanti.
- Yana aiki akan kowane irin gidan yanar gizo (WordPress, Joomla, PHP Custom, da sauransu).
- Ba a buƙatar izini don amfani da Mai Saurin Yanar Gizon kuma duk rukunin yanar gizon sun dace.
- Yanayi ne mai zaman kansa wanda ke nufin cewa baya buƙatar wani Ezoic samfura ko fasali da za a yi amfani da su, amma siffa ce ta biya.
4. Karin fasali
- Samun shiga CDN na Ezoic kyauta: Kuna samun damar shiga kyauta Ezoic's Amazon Cloud Servers (AWS) - tare da cibiyoyin bayanai guda 4 a duk duniya don tabbatar da isar da rukunin yanar gizon ku ga masu amfani da ku cikin sauri ta hanyar cibiyar yanki mafi kusa.
- Rahoton lokaci na gaske ba kamar da ba: Babban Binciken Bayanan da aka gina musamman don masu buga dijital. Bayanin da ake buƙata don cikakken fahimtar halayen baƙi, ƙimar zaman, SEO, da sauran mahimman bayanai duk an haɗa su kuma cikin sauƙin samu a ciki Manyan Bayanan Bayanai na Ezoic ya ruwaito a hakikanin lokaci.
- Samun shiga Ezoic's Mai Musanya PWA: Wannan yana ba ku damar samar da PWA don masu ziyara ta wayar hannu wanda yayi kama da gidan yanar gizon ku na yanzu, samar da ingantacciyar ƙwarewar wayar hannu ga masu amfani da ku yayin da inganta ƙwarewar mai amfani ta hanyar gwaji iri-iri.
- Samun dama ga fasaha abu ne mai sauki: Abin da kawai za ku yi shi ne nuna masu amfani da sunan ku Ezoic. Kuna sarrafa yawan zirga-zirgar zirga-zirga don aikawa zuwa Ezoic, kowace na'ura, kuma zaku iya kunna / kashe tsarin tare da danna maɓallin kuma cire haɗin kai a kowane lokaci. Babu kwangiloli, babu ƙulla-ƙulla, babu ƙaramin sharuɗɗan.
Me yasa mafi yawan masu buga dijital suka fi son Ezoic akan sauran hanyoyin sadarwar talla?
Ezoic ta tabbatar da kanta a matsayin ɗaya daga cikin manyan zaɓuɓɓuka don masu wallafa idan ana maganar sadar da gidan yanar gizo. An rubuta da kyau cewa ikonsu na yin amfani da ƙwararrun koyon injuna da gwaje-gwaje iri-iri, na iya haɓaka kuɗin tallan rukunin yanar gizonku cikin sauri. Anan akwai wasu manyan dalilan da masu bugawa ke zaɓa don yin amfani da Ezoic akan gidajen yanar gizon su.
1. Kara kudin shiga ta kowane maziyarci / zama
Babban sanannen dalilin da masu wallafa dijital suka fara amfani da shi Ezoic shine don su iya amfani da aikace-aikacen Ad Tester. Ad Gwaji yana ba wa masu yin dijital damar saita masu talla a duk faɗin rukunin yanar gizon su cewa Ezoic zai gwada ta atomatik don ƙarin fahimtar matsayin matsayin talla, yawa, da ire-iren tallan da ke samar da mafi kyawun ƙwarewar baƙo da mafi yawan kuɗaɗen shiga bisa tsarin kowane mai ziyara.
Yayinda Mai Gwajin Ad yake koyon yadda baƙi ke amsawa ga sanya wurare da wurare daban-daban, zai kai tsaye ga kowane baƙo haɗakar tallar da aka tsara don daidaita ƙwarewar su tare da mafi girman ribar tallan da ake iya samu. Wannan yana haɓaka yawan kuɗaɗen shiga ta kowane maziyarci yayin kiyaye ƙwarewar baƙo.
Madaba'o za su iya toshe-a Babbar hanyar sadarwa ta Ezoic na abokan talla, yi amfani da dangantakar talla ta yanzu, ko ma kawo Ezoic cikin Google DFP (Ad Manager). Ezoic yana haɓaka ma'anar ƙwarewar mashin mai kaifin fahimta don fahimtar lokacin da tallan tallace-tallace daban-daban suka katse zaman wasu baƙo. Wannan yana taimakawa kara girman kudaden shiga ta kowane ziyara, maimakon kowane shafi ko kuma ta talla. Ad Gwaji yana da wayo sosai don koyon yadda ake samar wa mai buga kuɗi gabaɗaya ta hanyar haɓaka kuɗaɗen shiga ga kowane baƙo.
Lokacin da masu bugawa ke kokarin inganta RPMs ko CPMs galibi suna samun kuɗi kaɗan saboda sun kasa fahimtar yadda tallace-tallacen ke tasiri ƙimar talla a kan lokaci ko yadda tallace-tallace ke shafar yawan shafukan da mai karatu ya ziyarta. Ezoic ta atomatik yana taimaka wa masu wallafa su inganta don samun kuɗin shiga ta kowane maziyarci (wanda ake kira EPMV, kuɗin shiga, da kuma zaman RPM). Wannan wani abu ne wanda masana masana'antar da masanan talla ke wa'azi akai-akai.
2. Sanya shafin ka cikin sauri da aminci
Da zarar an haɗa tare da Ezoic, masu buga dijital suna samun damar zuwa:
- Advanced DDoS Kariya
- waff
- CDN mai walƙiya
- SSL kyauta (HTTPS)
The Ezoic's Caching App yana bawa damar samun damar yanar gizo kyauta, mai walƙiya-mai saurin CDN (cibiyar sadarwar isar da abun ciki) da ingantaccen tsarin adana yanar gizo. Koda koda mai bugawa yana da nasu CDN a wurin, Caching App na iya ƙara taimakawa tare da ƙaddamar da haɓaka saurin yanar gizo don ainihin baƙo na gidan yanar gizo. Ta hanyar nazarin ainihin buƙatun mai amfani da ainihin kwalliyar HTTP, Ezoic Caching App zai ƙayyade tsawon lokacin da yakamata shafi daga rukunin yanar gizonku ya kasance. A takaice dai, ma'ajiyar kaifin basira ce wacce ke koyon yadda baƙi ke mu'amala da gidan yanar gizon ku sannan kuma sautunan ku ta hannu kai tsaye.
Ta hanyar adana shafukan yanar gizo, masu buga littattafai na iya hidimtawa baƙi da sauri. Bayan kariyar DDoS da WAF da aka bayar akan hadewa, Ezoic yana ba masu bugawa damar samun takardar shaidar SSL kyauta don rukunin yanar gizon su. Wannan yana nufin cewa masu wallafa suna iya sauƙaƙe matsar da rukunin yanar gizon su zuwa HTTPS ko su kula da SSL ɗinsu ba tare da tsada ba. Idan rukunin yanar gizo ba HTTPS bane a halin yanzu, babu babban dalilin da yasa baza'a motsa ba. Ezoic yana sauƙaƙa kuma yana ɗaukar kuɗin shekara don sabunta SSL daga lissafi.
3. Rahoton samun kudin shiga na lokaci-lokaci
Yawancin masu buga littattafai na dijital sun kalli zirga-zirgar su a cikin rahoton baƙo na ainihin-lokaci, amma ƙalilan kaɗan ne suka kalli yadda waɗannan baƙi ke samar da kuɗaɗen shiga a ainihin lokacin. Ezoic shine mafi kyawun samarda ingantaccen lokacin samun kudin shiga. Madaba'oi na iya ganin ingantaccen tsinkaya game da kuxin talla a cikin lokaci na ainihi - daga duk kafofin ‚ciki na Manyan Bayanan Bayanai na Ezoic. Masu bugawa na iya gano abin da yanayin ƙasa, hanyoyin zirga-zirga, shafuka, da nau'ikan baƙi ke tura kuɗaɗen shiga kan rukunin yanar gizon su lokaci-lokaci.
4. Fahimta da inganta haɗin baƙi
Masu bugawa sau da yawa za su kalli Google Analytics kuma suyi al'ajabi game da ƙimar bunƙasar su ko matsakaicin lokacin zaman su kuma suna mamakin shin waɗannan matakan suna da kyau ko mara kyau ga gidan yanar gizon su. Tunda kowane rukunin yanar gizo ya banbanta, yana da wahala a iya faɗi idan waɗancan matakan suna yin nuni ne ga babban baƙon mahaɗan ko ƙaramar shigar baƙi a wani shafin. Manyan Bayanan Bayanai na Ezoic yana ba da cikakkun bayanai game da ainihin haɗin gwiwar baƙo a cikin sauƙi da sauƙin fahimta. Masu bugawa za su iya ganin rahotannin da aka tsara a ciki Ezoic wannan zai haskaka:
- Haɗin kai na mai karatu na ainihi (ba aiki ko gungurawa ta kewayawa) ta hanyar zirga-zirga, shafin saukarwa, nau'in na'ura, da ƙari.
- Bayanai akan waɗanne shafuka ne suka fi jinkiri kuma me yasa.
- Yadda zurfin baƙi ke gungurawa kowane shafi na rukunin yanar gizon ku.
- Tallace-tallacen tallace-tallace da aka samu ta hanyar kirga kalmomi, marubuci, jigo, da tushen zirga-zirga.
Fahimtar yadda baƙi ke hulɗa tare da gidan yanar gizo na iya sauƙaƙa sauƙaƙe sosai. Madaba'oi na iya tantance wane abu ne ya fi jan hankali, ya fi samun kudin shiga, kuma da sauri ya gano batutuwa ko kalubale kan yadda wasu maziyarta ke mu'amala da gidan yanar gizo. Waɗannan ra'ayoyin nan da nan suna taimaka wa masu wallafawa su inganta SEO, saurin shafin, yawan kuɗin da suke samu daga sabon abun ciki, da ƙari.
5. Duba manyan masu talla a shafin yanar gizan ku
Ezoic Premium masu amfani zasu iya ganin manyan isan tallatawa akan rukunin yanar gizon su. Wannan yana basu damar sanin masu tallatawa suna ba da gudummawar kuɗaɗen adadi don samun kuɗin talla. Masu buga littattafai galibi suna son sanin irin nau'in tallace-tallace da ke bayyana a cikin rukunin yanar gizon su. Wannan na iya zama alama ta ingancin masu tallata (masu tallata inganci masu kyau yawanci suna biya fiye da haka) sannan kuma yana iya isar da bayanai masu amfani ga kungiyoyin tallace-tallace na masu wallafa.
Da zarar mai wallafa ya fahimci abin da masu talla ke kashewa sosai don talla a shafin su, za su iya amfani da wannan bayanin don ƙungiyoyin tallace-tallace su isa kai tsaye ga waɗannan masu talla. Ari, yana ba masu wallafa damar da za su iya tuntuɓar mai gasa mai talla don sayar da abubuwa kamar abubuwan tallafi. Yana sauƙaƙa kusanci kusanci game da wata yarjejeniya ta tallafi na musamman idan sun san cewa abokin takararsu yana talla a shafinku.
6. Gwajin fasaha mai tasowa da kayayyakin yanar gizo
Yawancin masu buga littattafan dijital sun san AMP, tushen buɗewa ya haɓaka aikin shafukan yanar gizo wanda Google ke tallafawa. Abun takaici, yawancin basu da lokaci ko albarkatun ci gaba don saka jari don gwada waɗannan nau'ikan fasahar kansu. Ezoic yana samar da aikace-aikacen canzawa wanda ke ba masu ba da damar sauƙaƙe gwada yadda fasahohi masu tasowa zasu iya aiki akan rukunin yanar gizon su. Wannan ya hada da:
- Google AMP
- Aikace-aikacen Yanar Gizon Ci Gaban (PWAs)
- Misc. Haɗin rubutu
Madaba'o'in da suka yi gwagwarmaya tare da fa'idodi na haɓakawa da adana ƙirar aikace-aikacen aikace-aikacen don masu sauraro na iya amfani da kayan aikin kamar Ezoic's PWA Mahalicci don samar da ingantaccen PWA don rukunin yanar gizon su ba tare da saka dubbai ga albarkatun ci gaba don yin hakan ba. Wannan yana bawa masu wallafa damar aika sanarwar turawa baquwa dama zuwa wayar su tare da samarda masu karatu ta wayar salula da saurin fahimta.
Aƙarshe, kowane mai bugawa koyaushe yana gwaji da sababbin rubutun da suke jefawa a cikin kanun labarai da ƙafafun shafukan yanar gizon su. Masu ɗab'i za su iya amfani da Gwajin Rubuta don kawai nuna rubutun lokacin da ba sa tasirin riba ko aikinsu. Rubutun Ezoic na Gwaji bawa masu wallafa damar ganin yadda waɗannan rubutun suke shafar:
- Halin Baƙi
- Ad Revenue
- Gudun Yanar Gizo
7. Haɗa AI da kimiyyar bayanai cikin abubuwan more rayuwa
Koyon injin Ezoic da samfurin bayanai bai wa masu bugawa damar yin aiki da nasu Google Ad Manager yadda ya dace da kyau. Ezoic na iya taimaka wa masu wallafawa da ingantaccen gabatar da kamfen, haɓaka ƙwarewar masu amfani, haɓaka girman kuɗaɗen shiga da aka samu daga tallan da aka sayar kai tsaye da kuma kasuwar shirye-shirye. Ezoic yana ba da fahimta mai zurfi da ingantaccen bayanai game da yadda ake gudanar da waɗannan kamfen ɗin kuma zai iya wadatar da kimiyyar bayanai da ƙungiyoyin tallace-tallace na talla tare da bayanan da ake buƙata don haɓaka hanyar da suke tafiyar da sassan su.
Ezoic Premium
Ezoic Premium sabis ne na tushen biyan kuɗi daga Ezoic inda masu wallafawa ke biyan kuɗin kowane wata don samun damar tallace-tallace daga masu tallace-tallace masu biyan kuɗi, waɗanda galibi manyan kamfanoni ne. Mafi girman tallace-tallacen da ake biyan kuɗi sannan ana ba da sabis akan rukunin yanar gizon ku, wanda ke haifar da ƙarin kudaden shiga a gare ku, mawallafin. Membobin ƙimar Ezoic suna da damar zuwa manyan hanyoyin ƙofofin API waɗanda ke ba su damar ciro bayanai daga Ezoic. Wannan yana bawa masu wallafa damar haɗawa tare da dandamali na sarrafa bayanai da fasaha don samun kudaden shiga mai yawa, ƙwarewar mai amfani da kuma isar da yakin basasa.