Ezoic yinkampani yovavanyo oluzenzekelayo eyenza ukuba abapapashi bavavanye kwaye baphucule ukubekwa kwentengiso kunye nokubekwa kwewebhusayithi. Yinqanaba lokuphela kokuphela kokupapashwa kwabapapashi bedijithali kunye nabanini bewebhusayithi elibanceda baphucule ingeniso, ukugcwala, i-SEO, isantya sewebhusayithi, iziseko zophuhliso, ukuthotyelwa kolawulo, nokunye okuninzi. U-Ezoic liQabane loPapasho eliQinisekisiweyo likaGoogle, elinceda abasebenzisi balo ukuba basebenzise izixhobo ezinobuchwepheshe kunye neetekhnoloji ukunceda ukuthatha izigqibo ezikrelekrele malunga neepropathi zabo zedijithali kwinqanaba.
Iqonga lobuchule likaEzoic isebenzisa ukufundwa koomatshini bokwenyani ukwenza ulingo oluqhutywa yidatha ukunceda abapapashi ukuba bakhule imali kunye nokuphucula amava omsebenzisi. Iqonga le-Ezoic lisebenzisa ubukrelekrele bokufunda kubakhenkethi bewebhusayithi ngenjongo yokubonelela ngamava abucala aya kuphucula kumava ephepha (ubude beseshoni) kunye nokuqhuba ingeniso yentengiso yewebhusayithi iyonke. Iqonga le-Ezoic libonisa yonke into ukusuka kwi-analytics yewebhusayithi ekrelekrele ukuya kwizixhobo zesahlulo seendwendwe eziphambili.
Kutheni usebenzisa i-Ezoic njengenethiwekhi yakho yentengiso?
Ezoic lelona qonga lizisebenzelayo ngokupheleleyo lokuphucula uyilo. Ukuba ungumshicileli ozimeleyo ojonge ukuphucula iwebhusayithi yakho, ufumane imali eninzi kwiintengiso, kwaye unike amava angcono kwi-intanethi kubakhenkethi bakho, i-Ezoic yeyona ndlela ilula yokwenza oko-kwaye isimahla. Nazi ezinye zezona zinto zibalaseleyo onokufikelela kuzo nge-Ezoic.
1. Uvavanyo lweNtengiso
Uvavanyo lweNtengiso kaEzoic Yenza abapapashi ukuba bavavanye ngokuzenzekelayo indibaniselwano yentengiso entsha ngaphakathi komxholo wabo wangoku. Ubeko lwephepha alutshintshi-ekuphela kwento etshintsha ziisayizi zentengiso kunye nezikhundla kwiphepha. Uluhlu olungezantsi zizibonelelo eziphambili zokusebenzisa isixhobo se-Ezoic Ad Tester:
- Akukho seti enye yeendawo zentengiso ezilungele wonke umsebenzisi: Yintoni esebenza kumsebenzisi omnye isenokungasebenzi kakuhle, okanye kwaphela, komnye. Iintengiso ezisisigxina (ezimile) azikwazi ukuvelisa eyona ngeniso ingcono. Ukubekwa kweentengiso kulungiselelwe indlela yokuziphatha komsebenzisi ngamnye kunye nezinto azikhethayo- kulapho i-Ezoic inokunceda khona. Inkqubo, ekuhambeni kwexesha, iya kulungelelanisa utyelelo ngalunye kwiwebhusayithi yakho ukuze uqinisekise ukuba abasebenzisi bakho bafumana amava awodwa kunye nomntu ngamnye, kwaye wenza eyona ngeniso, kukuphumelela ngokwenene.
- Iintengiso zentengiso ethe ngqo kunqabile ukubetha kunikezela uluhlu lwakho kwindawo yokubhida enokhuphiswano: Ishishini lonke lifudukela kwiprogram, ukunciphisa iindleko kunye nokuvelisa ixabiso elingakumbi kumthengisi (wena).
- Ngamanye amaxesha i-AdSense kunye nezinye iinethiwekhi zentengiso zigqitha kwi-AdX: Nge Inkqubo yokulamla kaEzoic, banokuqhubeka nokukhuphisana kwifandesi ye-RTB, ukuqinisekisa ukuba uhlala uneentengiso eziphezulu zokuhlawula kwindawo yakho. Ulwazi oluninzi apha.
- Ukunyusa ingeniso, kuya kufuneka wenze ukuba uluhlu lwakho lwentengiso lusebenzise umsebenzisi ngamnye: Ukuphucula ingeniso epheleleyo eyenziwe kuhambo lomsebenzisi, kunokuba i-RPM ephezulu yephepha, ikufumana eyona ngeniso isezantsi.
- Zimbalwa iintengiso ezinokuvelisa ingeniso engaphezulu: Umzekelo, Ezoic inokugqiba ukuba ngokususa intengiso ebalaseleyo ngaphezulu kokugotywa kwephepha lakho lokumisela labanye babasebenzisi bakho, aba basebenzisi emva koko baye kujonga amanye amaphepha. Oku kuya kuthi emva koko kuvelise ingeniso eyongezelelekileyo evela kwiintengiso/ucofa kwiintengiso ezikumaphepha ebezingenakutyelelwa ngaba batyeleli ngenye indlela – ngaloo ndlela kwandisa abatyeleli/ingeniso yeseshini. Okanye mhlawumbi iya kufumanisa ukuba iingcali ezijonga amanqaku athile zikhetha iintengiso ezibhaliweyo kuneentengiso zemifanekiso, okanye abasebenzisi abeza kwisiza bevela kwinethiwekhi yoluntu banokucofa intengiso yemveli. Inkqubo ichonga oku kwaye ivelisa ngamandla ezona ndibaniselwano zibalaseleyo zentengiso kumntu ngamnye, ngaloo ndlela ikhulisa ingeniso kunye neemetriki ze-UX.
- Ukuseta kulula kwaye kuyakhawuleza: Ukhetha iindawo kwindawo yakho apho ungathanda inkqubo yokuvavanya iintengiso zobukhulu obahlukeneyo, iintlobo, imibala njl.njl.
- namaxabiso: Imodeli ka-Ezoic 'yasimahla' (exhaswayo) lolona khetho lwethu ludumileyo. Emva kweentsuku ze-30 zesilingo samahhala, i-Ezoic igcina ingeniso kwintengiso encinci, engabonakaliyo phantsi kwezinye iimvavanyo zokutyelela (jonga ngezantsi). Ngenxa yokuba abavakalisi be-Ezoic benza indlela eninzi nge-Ezoic, ukusetyenziswa kwenkqubo yabo kukhululekile ngokufanelekileyo.
2. Uvavanyo loLwakhiwo
Uvavanyo lwe-Ezoic ivumela abapapashi ukuba baxhamle kuvavanyo oluzenzekelayo lwewebhusayithi kuwo omabini amaphepha abekiweyo kunye nokubekwa kweentengiso ezizenzekelayo.
- Ulungelelwaniso lobeko: Ukuba neyona ndlela ilungileyo yomxholo wakho kunye nesiseko seendwendwe kuyimfihlo yokufumana ingeniso eyongezelelweyo ye-200% kwaye iphucula i-metrics yamava omsebenzisi njengexesha kwisayithi, ukujonga iphepha ngokutyelela, kunye nezinga le-bounce.
- Yonga ixesha kunye nezixhobo: Ukuvavanya amakhulukhulu oyilo kwiselfowuni, ithebhulethi kunye nedesktop inokutya ixesha, indleko enkulu, kwaye ingumceli mngeni wobugcisa. Kulapho Ezoic uyadlala. I-Ezoic izenzekela ngokupheleleyo, isimahla ukuyisebenzisa, kwaye ayifuni nakuphi na ukuzibophelela kwexesha elongezelelweyo okanye igalelo lobugcisa elivela kuwe. I-Ezoic ikunika amandla okuvavanya amakhulu oyilo ukuze ufumane eyona nto ithandwa ziindwendwe zakho. Ke, ufumana inzuzo yeendwendwe ezonwabileyo kunye nemali eninzi ngaphandle kweendleko kuwe.
3. Isantya sokukhawulezisa
Isantya se-Ezoic Accelerator ikuvumela ukuba uvavanye ngokukhawuleza kwaye uzalisekise ukwandiswa kwesantya sendawo kwindawo yakho. Oku kukuvumela ukuba ubone ukuba loluphi na uhlengahlengiso lwesiza esikwaziyo ukuvelisa awona mava omsebenzisi amahle, amanqaku esantya sephepha kunye nezinye iinjongo ezinxulumene noko.
- Ngokonyusa isantya sewebhusayithi, amaxesha okulayisha iphepha, kunye namanqaku ePageSpeed Insights. Ngokucofa kanye, inqaku le-Google PageSpeed Insights lesayithi liya kuba ngama-80+, liqinisekisiwe.
- Isebenza kulo lonke uhlobo lwewebhusayithi (WordPress, Joomla, Custom PHP, njl.).
- Akukho mvume ifunekayo ukusebenzisa i-Speed Speed Accelerator kwaye zonke iisayithi ziyahambelana.
- Yimpawu ezimeleyo ethetha ukuba ayifuni enye into Ezoic iimveliso okanye iimpawu eziza kusetyenziswa, kodwa luphawu oluhlawulelwayo.
4. Iinkcukacha ezongezelelweyo
- Ukufikelela I-CDN yasimahla ka-Ezoic: Ufumana ukufikelela simahla Iiseva ze-Amazon zeEzoic ze-Cloud (AWS) -Ngamaziko edatha ama-4 kwihlabathi jikelele ukuqinisekisa ukuba indawo yakho ihanjiswa kubasebenzisi bakho ngokukhawuleza ngombane ngokusebenzisa iziko lejografi elikufutshane.
- Ixesha lokwenyani lokuxela njengangaphambili: Uhlalutyo lweDatha enkulu eyakhelwe ngokukodwa abavakalisi bedijithali. Ulwazi olufunekayo ukuqonda ngokupheleleyo ukuziphatha kweendwendwe, ixabiso leseshoni, i-SEO, kunye nolunye ulwazi olubalulekileyo lubandakanyiwe kwaye kulula ukulufumana ngaphakathi Uhlalutyo lweDatha oluKhulu lukaEzoic ingxelo ngexesha lokwenyani.
- Ukufikelela Isiguquli sika-Ezoic esikrelekrele sePWA: Oku kukuvumela ukuba uvelise i-PWA yeendwendwe ezihambayo ezijongeka njengesayithi yakho yangoku, udala amava angcono, akhawulezayo eselula kubasebenzisi bakho ngelixa uphucula amava omsebenzisi ngovavanyo oluninzi.
- Ukufikelela kubuchwephesha kulula kakhulu: Into ekufuneka uyenzile kukukhomba iiseva zakho zamagama Ezoic. Ulawula ukuba ingakanani i-traffic ukuthumela kwi-Ezoic, ngesixhobo ngasinye, kwaye unokuvula inkqubo / ukucima ngokucofa iqhosha kwaye ususe ukudibanisa nangaliphi na ixesha. Akukho zikontraki, akukho qhina, akukho migaqo mincinci.
Kutheni uninzi lwabapapashi bedijithali bekhetha i-Ezoic ngaphezulu kwezinye iinethiwekhi zentengiso?
Ezoic izimise ngokuqinileyo njengenye yeenketho eziphezulu zabavakalisi xa kuziwa kwiwebhusayithi yokwenza imali. Kubhalwe kakuhle ukuba ukukwazi kwabo ukonyusa ukufundwa koomatshini obuphucukileyo kunye novavanyo oluninzi, kunokonyusa ngokukhawuleza ingeniso yentengiso yendawo yakho. Nazi ezinye zezizathu eziphambili abapapashi bakhetha ukusebenzisa i-Ezoic kwiiwebhusayithi zabo.
1. Yandisa ingeniso ngomtyeleli / ngeseshoni nganye
Esona sizathu saziwayo sokuba abapapashi bedijithali baqala ukusebenzisa Ezoic Kungenxa yokuba banokuphakamisa usetyenziso lweTester. Umvavanyi wentengiso uvumela abapapashi bedijithali ukuba babeke iintengiso kwindawo yabo yonke ukuba i-Ezoic izakuvavanya ngokuzenzekelayo ukuze iqonde ngcono ukuba zeziphi izikhundla zentengiso, uxinano, kunye neentlobo zentengiso ezivelisa awona mava abatyeleli kunye nezona zivuno ziphezulu kumhambeli ngamnye.
Njengomvavanyi wentengiso efunda ukuba iindwendwe ziphendula njani kwiindawo ezahlukeneyo zentengiso kunye neendawo, ziya kuzisa ngokuzenzekelayo undwendwe ngalunye indibaniselwano yentengiso eyahlukileyo eyilelwe ukulinganisa amava abo kunye nemivuzo ephezulu yentengiso enokubakho. Oku kwandisa ingeniso kutyelelo ngalunye ngelixa kugcinwa amava endwendwe asempilweni.
Abapapashi banokuyifaka Inethiwekhi enkulu ka-Ezoic yamaqabane entengiso, Sebenzisa ubudlelwane beentengiso ezikhoyo, okanye uzise i-Ezoic kwiGoogle DFP yabo (Umphathi weNtengiso). Uvavanyo lwe-Ezoic sisiseko sokufunda komatshini oqondayo ukuqonda xa indibaniselwano yentengiso eyahlukeneyo iphazamisa uhlobo oluthile lweeseshoni zabatyeleli. Oku kunceda ukwandisa ingeniso yentengiso kutyelelo ngalunye, endaweni yephepha ngalinye okanye ngentengiso nganye. Umvavanyi wentengiso ubukrelekrele ngokwaneleyo ukuba afunde indlela yokwenza umshicileli imali ethe chatha ngokwandisa ingeniso yondwendwe ngalunye.
Xa abapapashi bezama ukwandisa ii-RPMs okanye ii-CPMs bahlala besenza imali encinci kuba besilela ukuqonda indlela iintengiso ezichaphazela ngayo ixabiso lentengiso elongezelekileyo ngokuhamba kwexesha okanye ukuba iintengiso zilichaphazela njani inani lamaphepha atyelelwayo ngumfundi. Ezoic Ngokuzenzekelayo inceda abapapashi ukuba balungiselele ingeniso kutyelelo ngalunye (olubizwa ngokuba yi-EPMV, ingeniso yeseshoni, kunye neseshoni ye-RPM). Le yinto ihlala ishunyayelwa ziingcali zeshishini kunye neengcali ze-ops.
2. Yenza indawo yakho ikhawuleze kwaye ikhuseleke
Nje ukuba udityaniswe ne- Ezoic, Abapapashi bedijithali bafumana ukufikelela:
- Ukukhuselwa kwe-DDoS ePhambili
- I-WAF
- ICNN ekhawulezayo ngombane
- I-SSL yasimahla (HTTPS)
The Inkqubo yokuLondolozwa kwe-Ezoic ivumela iiwebhusayithi ukuba zifikelele kwiCDN yasimahla, ekhawulezayo ngombane (inethiwekhi yokuhambisa umxholo) kunye neendlela eziphambili zokugcina iiwebhsayithi. Nokuba umvakalisi sele enayo eyakhe i-CDN endaweni yakhe, i-Caching App inokuqhubeka nokunceda ekumiseleni isantya sokuphuculwa kwewebhusayithi kulona undwendwelo lwewebhusayithi. Ngokuhlalutya izicelo zomsebenzisi zokwenyani kunye nezihloko ezifihlakeleyo zokugcina ii-HTTP, i-Ezoic Caching App iya kugqiba ukuba iphepha kufuneka ligcinwe ixesha elingakanani. Ngamanye amagama, yindawo efihlakeleyo efundayo efunda ukuba iindwendwe zinxibelelana njani newebhusayithi yakho emva koko zilungelelanise i-cache yakho ngokuzenzekelayo.
Ngokulondolozwa kwamaphepha esiza, abapapashi banokuwenzela iindwendwe ngokukhawuleza. Ngaphandle kokhuseleko lwe-DDoS kunye ne-WAF ebonelelweyo ngokudityaniswa, Ezoic unikezela abapapashi ukufikelela kwisitifiketi sasimahla se-SSL kwindawo yabo. Oku kuthetha ukuba abapapashi banokuhambisa ngokulula iisayithi zabo kwi-HTTPS okanye bagcine i-SSL yabo ngaphandle kwendleko. Ukuba indawo ayikho i-HTTPS okwangoku, akukho sizathu sokwenene sokungahambi. I-Ezoic yenza kube lula kwaye ithathe iindleko zonyaka zokuhlaziya i-SSL ngaphandle kwe-equation.
3. Ingxelo yengeniso yexesha lokwenyani
Uninzi lwabapapashi bedijithali babukele ukugcwala kwabo kuGoogle's Analytic's real-time visitor report, kodwa bambalwa abakhe babukele ukuba ezi ndwendwe ziyivelisa njani imali ngexesha langempela. Ezoic ngoyena mnikezeli ubalaseleyo kunikezo lwengeniso yexesha lokwenyani. Abapapashi banokubona uqikelelo oluchanekileyo lwengeniso yabo yentengiso ngexesha langempela- kuyo yonke imithombo ‚ngaphakathi kwe- Uhlalutyo lweDatha oluKhulu lukaEzoic. Abapapashi banokufumanisa ukuba zeziphi iindawo ze-geo, imithombo yezithuthi, amaphepha, kunye neendidi zeendwendwe eziqhuba ingeniso kwiiwebhusayithi zazo okomzuzwana.
4. Qonda kwaye uphucule uthethathethwano lwendwendwe
Abapapashi bahlala bejonga kuGoogle Analytics kwaye bazibuze malunga nenqanaba labo lokubhabha okanye ixesha leseshini eliphakathi kwaye bazibuze ukuba ezo metric zilungile okanye zimbi kwiwebhusayithi yabo. Kuba yonke indawo yahlukile, kunokuba nzima ukuxelela ukuba ezo metric zibonisa ukuzibandakanya kwabakhenkethi abaphezulu okanye ukuzibandakanya kwabahambi abancinci kwindawo ethile. Uhlalutyo lweDatha oluKhulu lukaEzoic ibonelela ngeenkcukacha zegranular ngothethathethwano lokwenene lwabatyeleli ngendlela elula neqondakala lula. Abapapashi banokubona iingxelo ezicwangciswe kwangaphambili kwi Ezoic ezakuqaqambisa:
- Olona thethwano lomfundi (alusebenzi okanye uskrola ngokujonga) ngomthombo wetrafikhi, iphepha lokumisa, uhlobo lwesixhobo, nokunye.
- Idata ukuba ngawaphi amaphepha acothayo kwaye ngoba.
- Iindwendwe ezinzulu ziskrola phantsi kwephepha ngalinye lendawo yakho.
- Ingeniso yentengiso efunyenwe ngokubalwa kwamagama, umbhali, isihloko, kunye nomthombo wetrafikhi.
Ukuqonda indlela abatyeleli abazibandakanya ngayo newebhusayithi kunokwenza kube lula ukuphucula. Abapapashi banokumisela owona mxholo ubandakanyekayo, ufumana eyona ngeniso, kwaye bakhawuleze bafumane imicimbi okanye imiceli mngeni ngendlela iindwendwe ezithile ezinxibelelana ngayo newebhusayithi. Olu lwazi ngokukhawuleza lunceda abapapashi ukuba baphucule i-SEO, isantya sesiza, isixa semali abayifumanayo kumxholo omtsha, kunye nokunye.
5. Jonga abathengisi abaphambili kwiwebhusayithi yakho
Inkulumbuso ye-Ezoic Abasebenzisi banakho ukubona abathengisi abaphambili kwiiwebhusayithi zabo. Oku kuvumela ukuba bazi abathengisi abafaka igalelo elikhulu lemali kwingeniso yabo yentengiso. Abapapashi bahlala befuna ukwazi ukuba zeziphi iintlobo zabathengisi ezibonakala kwiiwebhusayithi zabo. Oku kungabonakalisa umgangatho wabathengisi (abathengisi abakumgangatho olungileyo bahlawula ngaphezulu) kwaye banokuhambisa ulwazi olusebenzayo kumaqela athengisa abapapashi.
Nje ukuba umvakalisi aqonde ukuba yeyiphi intengiso echitha eyona ntengiso ininzi kwindawo yabo, banokusebenzisa olu lwazi ukuba amaqela athengisayo afikelele ngqo kwaba bathengisi. Ukongeza, ixhobisa abapapashi ngesakhono sokufikelela kumncintisi wentengiso ukuze athengise izinto ezinje ngomxholo oxhasiweyo. Kwenza kube lula kakhulu ukusondela kwi-brand malunga nesivumelwano senkxaso ekhethekileyo ukuba bayazi ukuba umntu okhuphisana naye sele esenza iintengiso kwindawo yakho.
6. Vavanya itekhnoloji evelayo kunye nesiseko sendawo
Uninzi lwabapapashi bedijithali bayayazi i-AMP, umthombo ovulekileyo okhawulezayo weprojekthi yamaphepha axhaswe nguGoogle. Ngelishwa, uninzi alunalo ixesha okanye izixhobo zophuhliso lokutyala imali kuvavanyo lwezi ntlobo zobuchwephesha ngokwazo. Ezoic ibonelela ngezicelo zokuguqula ezivumela abapapashi ukuba bavavanye ngokulula ukuba ubuchwephesha obuvelayo bunokusebenza njani kwiiwebhusayithi zabo. Oku kubandakanya:
- I-AMP kaGoogle
- Ukuqhubela phambili iiNkqubo zeWebhu (ii-PWAs)
- Izinto ezingafaniyo. Umdibaniso weSkripthi
Abapapashi abaye balwa nezibonelelo zokuphuhlisa kunye nokugcina ujongano losetyenziso lwabaphulaphuli babo banokufumana izixhobo ezinje UMdali we-PWA ka-Ezoic ukuvelisa ngokulula i-PWA ephucukileyo kwindawo yabo ngaphandle kokutyala amawaka kwimithombo yophuhliso ukwenza njalo. Oku kuvumela abapapashi ukuba bathumele izaziso zokutyhala kwabatyeleli ngqo kwifowuni yabo kwaye babonelele abafundi beselfowuni ngonxibelelwano olukhawulezayo ngakumbi.
Okokugqibela, wonke umpapashi uhlala ezama izikripthi ezintsha abaziphosa kwiintloko kunye neenyawo zamaphepha abo ewebhu. Abapapashi banokuthi emva koko basebenzise uVavanyo lweSkripthi ukubonisa kuphela izikripthi xa zingachaphazeli ingeniso okanye ukusebenza. Uvavanyo lweSkripthi sikaEzoic ivumela abapapashi ukuba babone ukuba ezi zinto zibhaliweyo zichaphazela njani:
- Ukuziphatha kwabaTyeleli
- YeNgeniso yeNgeniso
- Ukukhawuleza kweSiza
7. Hlanganisa i-AI nedatha yesayensi kwiziseko zophuhliso
Ukufunda komatshini ka-Ezoic kunye neemodeli zedatha ukunika abapapashi amandla okusebenzisa eyabo iGoogle Ad Manager ngokufanelekileyo nangokufanelekileyo. I-Ezoic inokunceda abapapashi ukuba bahambise ngcono amaphulo, baphucule amava omsebenzisi, bandise imali engenayo evela kwiintengiso ezithengiswe ngokuthe ngqo nakwindawo yentengiso yenkqubo. U-Ezoic ubonelela ngolwazi olunzulu kunye nedatha engcono malunga nokuba la maphulo aqhutywa njani kwaye anokuxhobisa inzululwazi yedatha kunye namaqela okuthengisa ngentengiso ngolwazi olufunekayo ukuphucula indlela abaqhuba ngayo amasebe abo.
Inkulumbuso ye-Ezoic
Inkulumbuso ye-Ezoic yinkonzo esekelwe kumrhumo evela e-Ezoic apho abapapashi bahlawula umrhumo wenyanga ukufikelela kwiintengiso ezivela kubakhangisi abahlawula kakhulu, eziziimpawu ezinkulu. Iintengiso eziphezulu ezihlawulayo emva koko zinikezelwe kwindawo yakho, ekhokelela kwingeniso ephezulu kuwe, umshicileli. Amalungu e-premium ye-Ezoic anokufikelela kumasango e-API aphakamileyo avumela ukuba bakhuphe idatha kwi-Ezoic. Oku kuvumela abapapashi ukuba badibanise ngokungenamthungo kunye namaqonga olawulo lwedatha asele ekhona kunye nobuchwepheshe bengeniso ephezulu kakhulu, amava omsebenzisi kunye nokuhanjiswa kwamaphulo okungenamthungo.