I-E-commerce ibihamba phambili isikhathi eside ekuthengeni ku-inthanethi, izitolo eziningi zezitini nezodaka zithuthela ku-inthanethi noma zandisa inkundla yazo ye-e-commerce eceleni kwezitolo ezibonakalayo. Noma ngabe ufuna ukuthengela imikhiqizo noma amasevisi, uzothola indawo yokuphuma kuyo. Unalokhu engqondweni, ochwepheshe abaningi bezamabhizinisi bagxilise amehlo abo ekusaseni lokumaketha kwe-e-commerce.
Inkinga eyodwa amabhrendi avame ukulwa nayo uma kukhulunywa ngokwakha isitolo sabo se-e-commerce indlela yokugqama esixukwini. Ngewebhu yomhlaba wonke yezinkampani ezilwela ukunakwa ngabathengi, kanye nokukhula kwabathengisi abangenamakhanda, kungaba impi ukuthola indawo yakho. Esinye isihloko ochwepheshe bezokuthengisa abanentshisekelo enkulu kuso ukuthi amathrendi e-e-commerce azothuthuka kanjani nokuthi lokhu kuzokwenzani kulwazi lwamakhasimende lapho uthenga ku-inthanethi.
Nazi izitayela ezi-5 eziphezulu ze-e-commerce ochwepheshe bemboni ababheke kuzo.
1. Ukuthenga ngomakhalekhukhwini
Njengoba abantu abaningi bethenga ama-smartphones, ukusebenziseka kokuthenga ngeselula kuyaqhubeka. Kukhona nezinketho eziningi mayelana nebhange leselula kanye nezikhwama zeselula manje, nazo ezingezele kulo mkhuba. Eminyakeni edlule, ukuthenga ngeselula kube yinto eqala kancane emhlabeni we-ecommerce. Nakuba ama-smartphones esetshenziselwe kabanzi ezintweni ezifana nomlayezo osheshayo, i-imeyili, nokusakaza-bukhoma, kuze kube manje, ukuthenga kwamaselula kusasele ngemuva. Imibiko eminingi yabathengi ibeka lokhu phansi ekuxwayiseni uma kuziwa ekwenzeni ukuthengiselana ngomakhalekhukhwini babo.
Esikhathini esedlule, kube nombono owandile wokuthi ukuthenga kweselula akuvikeleki kancane kunokuthenga noma ukugcina imininingwane yekhadi kuma-PC noma kumakhompyutha aphathekayo. Ukwenyuka kwezokuphepha kweselula kanye nokwenyuka kwama-e-wallets kukholakala ukuthi yizinto ezimbalwa ezishayelayo ezikhuthaza abantu ukuthi bathenge amaselula kakhudlwana. Kodwa-ke, kungenzeka futhi ukuthi yehlela ekululameni okuhle kwesidala. Ngemuva kwakho konke, kungani ungena enkingeni yokushintsha ikhompuyutha yakho lapho ungakwazi ukupheqa amasayithi kufoni yakho futhi ugcwalise ubhasikidi wakho obonakalayo embhedeni wakho? Unalokhu engqondweni, ochwepheshe abaningi bezamabhizinisi bagxilise amehlo abo ekusaseni lokumaketha kwe-e-commerce.
2. Ukuzinza kuyisihluthulelo
Amathrendi wabathengi kulo lonke iphuzu lokuthi amakhasimende esimanje ayazisa imikhiqizo esimeme. Ukusimama kuya ngokuya kuba yindaba yokukhuluma, phakathi kwemikhiqizo ye-e-commerce naphakathi kwezimboni zokuthengisa ngokuvamile. Into eyodwa ecace bha, abathengi bayayikhathalela imvelo futhi banentshisekelo ekhulayo kushicilelo oludalwa amabhrendi abawathandayo. Lokhu kukhula kokuqwashisa ngezemvelo kuzophinde kube nomthelela kumathrendi wokumaketha we-e-commerce kanye ne-e-commerce.
Izingxoxo ezimayelana nokuthenga ngezimiso zokuziphatha ziya ngokuya zikhula, ikakhulukazi phakathi kwabathengi abasebasha, futhi kukhona ukufuduka okuvamile okuya ezinkampanini ezakha ukuhambisana nemvelo emithethweni yazo. Ezinye zezindawo ezibalulekile zomthelela wemvelo kubathengisi be-inthanethi ukuposa nokupakisha. Uma usebenzisa isitolo se-inthanethi, cabanga ukucwaninga ukupakisha okusimeme noma ukuthola izindlela zokunciphisa i-carbon footprint yeposi lakho. Lokhu kwakha isithombe esinesibopho somkhiqizo wakho futhi kwehlisa ngempela umthelela wemvelo wezinqubo zebhizinisi lakho.
Abathengi basabela kahle emabhizinisini anikezela ngokuthumela izinto ngamaphakheji ambalwa ngangokunokwenzeka ukuze wonge ezokuthutha nokupakisha. Lokhu kungase futhi kusebenze njengokungabizi kakhulu komkhiqizo njengoba kunenani lokuposa elilodwa kuphela ongalikhokha. Ngaleso sikhathi, ukupakishwa kwe-biodegradable kuyinto abantu abaningi abaqala ukuba nentshisekelo kukho. Ngaphezu kwalokhu, abathengisi abaningi basebenzisa izindwangu ezigaywe kabusha noma ezisimeme kanye namapulasitiki emikhiqizweni yabo. Ukuqwashisa ngemvelo kuzoba umdwebo oqinisekile kumakhasimende azoya esikhathini esizayo.
3. Okwenziwa ngokwezifiso zabathengi
Ngaphandle kwazo zonke izinto ezinhle mayelana nokuthenga nokuthengisa ku-inthanethi, ulwazi lwe-e-commerce nalo luza nezingqinamba ezingaba khona. Enye yalezi zingqinamba ukungabibikho kokuhlangenwe nakho kokuthenga okuza nokuvakashela isitolo ngempela. Ngaphandle kwalokhu, amabhrendi angalahlekelwa amaphuzu awo okuthengisa ahlukile, futhi amakhasimende angaqala ukuzwa sengathi zonke izitolo ze-e-commerce ziyefana. Lokhu kungaholela abathengi ukuthi badebeselele amabhizinisi amancane noma azimele futhi bathembele kuphela kumasayithi amakhulu noma aziwa kakhulu e-commerce ukuze nje bathole usizo.
Uma uzibuza ukuthi ungaliqala kanjani ibhizinisi le-e-commerce elizoba yimpumelelo, ukhiye ungahle ulale ekuzenzeleni umuntu. Njengoba i-e-commerce ikhula, izinkampani eziningi zibheke ukwenza uhambo lwabathengi bazo lube ngeyakho esitolo, ukusuka ekuphequluleni kuye ekuthengeni nasekulethweni. Ukwenza kube ngokwakho kuqinisekisa ukukhumbuleka, into amabhrendi ayifisa kakhulu. Nakuba ukuthengwa kwe-inthanethi kumangalisa ngokuphathelene nokunethezeka kwakho kanye nesivinini, kungashiya okuncane okufiselekayo mayelana nesipiliyoni.
Ukuthenga ku-inthanethi kungase kuzizwe kungenamuntu, futhi abathengi bangase bakhohlwe ngezinye izikhathi ukuthi yimaphi amabhrendi abathenga ngawo. Lokhu kuvame kakhulu uma abathengi benza usesho oluphelele kuzo zonke izingosi zezinkampani zangaphandle ukuze bathole abakufunayo. Kulula kubathengi abaku-inthanethi ukuthi banganaki umkhiqizo futhi bavele bagxile emikhiqizweni. Lokhu kungaholela ekuntulekeni kokugcinwa kwabathengi noma ukwethembeka komkhiqizo, okubalulekile ekusindeni kwebhizinisi.
Ngaphandle kokuhlangenwe nakho ngokomzimba kokungena esitolo, amabhrendi adinga ukusebenza kanzima ukuze abambe amehlo ekhasimende lawo. Enye indlela izitolo eziku-inthanethi ezingalwa ngayo nalokhu ukwenza kube ngokwakho ukuzizwisa kwekhasimende ngangokunokwenzeka. Amakhasimende maningi amathuba okuthi akhumbule izindaba lapho azizwa ebalulekile nalapho ulwazi lwawo lokuthenga lwenzelwe wona ngokukhethekile.
Izinketho zokumaketha, njengokwenza uhlu lwe-imeyili lomuntu siqu noma ukusebenzisa ama-chatbots, kungasiza amakhasimende ukuthi ajwayelane nomkhiqizo wakho ngokuhamba kwesikhathi. Lokhu kujwayela kungenzeka kakhulu kuzala ukwethembeka komkhiqizo kunokuhlangenwe nakho kokuthenga okungaziwa. Uma ulwela ukuba inkundla ye-e-commerce ehamba phambili endaweni yomkhiqizo wakho, akusewona umbuzo wekhwalithi emsulwa noma wokumaketha okusebenzayo. Esikhundleni salokho, ukwenza kube ngokwakho kuyinkosi emhlabeni we-e-commerce.
Ukwenza kube ngokwakho kungaza ngamasu e-SEO ye-e-commerce, njengezikhangiso ezihlosiwe nezincomo zomkhiqizo, noma kusuka kumaqhinga okumaketha, njengokuqoqa ikheli le-imeyili lomthengi nokulingeza ephephandabeni lamasonto onke. Amabhrendi angakwazi nokwenza kube ngokwakho ukulethwa ngokufaka uphawu nokupakisha. Isibonelo, ikhadi elenzelwe wena siqu elifakwe nezinto ezilethiwe kuyindlela enhle kakhulu yokugqugquzela ukwethembeka kwamakhasimende. Amasu, njengamavawusha esipho ngezinsuku zokuzalwa zamakhasimende noma amakhodi esaphulelo okudluliselwa, nawo ayizindlela ezinhle zokwenza amakhasimende azizwe ekhethekile.
4. Izitolo ze-e-commerce zezokuxhumana
Uma kukhulunywa nge-e-commerce, inkundla yezokuxhumana ayinakuhlulwa ngempela. Uma ufuna inkundla ye-e-commerce ehamba phambili ezinkundleni zokuxhumana ukuze uthengise imikhiqizo yakho, i-Instagram kufanele ibe yindawo yakho yokuqala yocingo. I-Instagram ayibonisi zimpawu zokwehla njengesizinda samandla se-e-commerce. Akuselona ithuluzi lokumaketha kuphela - manje usungakwazi ukusebenzisa ikhasi lakho njengesitolo se-inthanethi. Uma ubheke ukuthuthukisa ukufinyelela kwakho noma ukuqhamuka nemibono yebhizinisi le-e-commerce, ukumisa isitolo se-Instagram kuyisiqalo esihle.
I-Instagram isivele inezibalo eziphezulu njengehabhu le-e-commerce ngenxa yokwanda kwethonya kanye nokumaketha okuhambisana nayo esizeni. Hlanganisa lokhu namathuluzi e-Instagram amahle kakhulu obuhle, futhi unefomula ewinayo yokwenza ukuthengisa. Izitolo zenkundla yezokuxhumana zizokwanda kakhulu ngokuzayo. Sezivele zithandwa ngabagqugquzeli, zibanika amandla amaningi mayelana nokukhangisa kanye nemikhiqizo yokukhangisa.
Ngezici zokukhokha ezingeziwe ku-Instagram kanye nekhono lokudala isitolo esiku-inthanethi ngokuqondile ngeplatifomu, lokhu kuqinisekisiwe ukuthi kuwumkhuba ochumayo. Iphelele uma usuvele uyayithanda igram. Izingosi zenkundla yezokuxhumana nazo zilungele imikhankaso yokumaketha emisha, efana nezikhangiso zevidiyo noma okuqukethwe okukhiqizwa umsebenzisi. Iphinde ihambisane kahle nezinjongo ze-e-commerce, okusho ukuthi ungahlanganisa ukumaketha kwakho kwenkundla yezokuxhumana nokuthengisa okubambekayo.
5. Ukuthengisa kumapulatifomu amaningi
Uma uzibuza ukuthi ungaqala kanjani ibhizinisi le-e-commerce, ukuthengisa kuwo wonke amapulatifomu amaningi kuyinketho enhle. Lokhu kungafaka amakhasi ezinkundla zokuxhumana afana ne-Instagram ne-Facebook. Kungase futhi kuhlanganise isitolo sakho sesayithi kanye nabathengisi abakhulu bezinkampani zangaphandle, njengo-Etsy noma i-Amazon. Yize abathengi besazingela izitolo ku-inthanethi uma sebejwayelene nomkhiqizo, abathengi besimanje kungenzeka ukuthi baqale baye kwenye yalezi zingosi zezinkampani zangaphandle. Ukuthengisa kumapulatifomu amaningi aku-inthanethi akukaze kubaluleke kakhulu ekuthengisweni kwe-e-commerce.
Yize kusabalulekile ukugxila ekwakhiweni kwesayithi lakho le-e-commerce kanye nobunikazi bomkhiqizo, uzokhiqiza ukuthengisa okwengeziwe usebenzisa isu lama-omnichannel. Uma uthengisa ukusakazwa okuningi ku-inthanethi, maningi amathuba okuthi abathengi bathole imikhiqizo yakho. Sebenzisa umakhi wewebhusayithi ye-e-commerce ohloniphekile ukuze umise isitolo sakho somsuka bese uphuma lapho ngokusemandleni akho. Abathengisi bangakwazi futhi ukusebenzisa izinhlelo zesofthiwe ye-e-commerce ewusizo, njengezifundi zezibalo zokuzibandakanya kwamakhasimende, ukulandelela ukuziphatha kwabathengi ohambweni lwabo esitolo sakho esibonakalayo.
Ngokwamukela lokhu eziteshini eziningi nasezitolo zakho zenkundla yezokuxhumana namakhasi, ungafunda ngokunembile ukuziphatha kwamakhasimende. Le softhiwe ingakusiza uqonde ukuthi yiziphi izinkundla ezikhanga kakhulu ukuthi yiziphi izibalo zabantu futhi ikusize udizayine amasu okumaketha azungeze lolu lwazi. Ukumaketha imikhiqizo yakho ngendlela eqondiswe kakhulu kukuvumela ukuthi ukhulise umuzwa womthengi futhi ugcine amakhasimende ebuya.
Ukuba nenqwaba yamashaneli othengisa kuwo imikhiqizo yakho nakho kukunikeza izixhumanisi eziningi ongabelana ngazo nezindlela zokwenza okuqukethwe. Ungakwazi ngisho nokusebenza nabagqugquzeli kumasayithi ezinkampani zangaphandle ukuze wandise ukufinyelela kwemikhiqizo yakho futhi uqondise izibalo zabantu ezintsha. Ukuthuthukisa isitolo sakho se-e-commerce kuwo wonke amapulatifomu amaningi kusiza ekwandiseni ububanzi bakho futhi ngokunokwenzeka kwandise isisekelo samakhasimende akho.
Ungasebenzisa futhi i-e-commerce SEO ukukhuthaza imikhiqizo yakho kumasayithi ahlukene futhi uthuthukise izinga lenjini yakho yokusesha. Uma unamasayithi amaningi aqukethe i-SEO efanelekile, maningi amathuba okuba enye yezingosi zakho izovela ekusesheni okujwayelekile kwewebhu. Abathengi abasancikile ekwazini amabhrendi aziwayo futhi bathembela kakhulu ekuthengeni kubathengisi ababuyekezwe kahle ezinkundleni zezinkampani zangaphandle. Lokhu kusho ukuthi ikhwalithi yemikhiqizo yakho ibalulekile ukuze ukhiqize ukubuyekezwa okuhle nokudala ukuthengisa.
Isiphetho
Noma ngabe usuvele unaso isitolo se-e-commerce esichumayo, noma usaqala ukubheka isoftware ye-e-commerce, usendaweni enhle. Ukuduma kokuthenga ku-inthanethi akulindelekile ukuthi kwehle, kodwa kuzoqhubeka kukhula. Kunalokho, ibhizinisi liyadlondlobala. Imisebenzi ye-E-commerce, okuhlanganisa izindima ezifana nabadali bokuqukethwe okusebenzisana nabo, abeluleki bezentengiso ku-inthanethi, osomaqhinga bokuthengisa, nochwepheshe be-SEO, iyizimboni ezihamba phambili. Izibalo zokuthengisa eziku-inthanethi zibonisa ukuthi ukuthengiswa okubonakalayo kuzoqhubeka kukhuphuka, ngokuhlanganiswa okwengeziwe kwezinto ezifana nokuthengwa kweselula kanye nokudluliselwa kwegama lomlomo.
Kukhona nezinto ezijabulisayo eziseduze kwezinye izimakethe ze-e-commerce, njengentshisekelo esabalele kumasevisi we-B2B (ibhizinisi ukuya ebhizinisini). Ngokunqwabelana okukhulayo phakathi kwezitolo eziku-inthanethi nezingosi zenkundla yezokuxhumana, kubaluleke kakhulu kunangaphambili ukuthi imikhiqizo isungule ngokuqukethwe futhi ikhulise ukubonakala kwenkundla yabo. Phela, okuqukethwe kuwuhlobo lwemali ezweni ledijithali, eliku-inthanethi. Ngakho-ke, zama ukufaka amanye alawa mathrendi namuhla futhi ubuke ibhizinisi lakho lisuka.